Experian Identity and Fraud is at ICE 2014

Posted on Jan 14 2014 by

We’re really excited to be heading to ICE again this year and we can’t wait to see you there!

Email remarketing – opportunities and barriers

Posted on Jan 09 2014 by

Automated email marketing, event-triggered email, behavioural email, abandoned shopping cart email and now retargeting emails. Call the technique what you will, it’s been possible to do this for over 10 years now, yet it appears that many marketers still do not have these techniques in their communications mix. Read more about what email remarketing is, the opportunities offered by this activity and the barriers to it.

Effective marketing — a feast of intelligent interactions

Posted on Dec 30 2013 by

In my previous blogs we looked at data quality and customer insight and targeting. Whilst each is critical, they are the ingredients and the recipe. Getting them both right should lead to a feast of intelligent interactions — with marketing moving seamlessly across channels.

Boxing Day breaks retail records for sixth consecutive year

Posted on Dec 27 2013 by

British shoppers made 129 million visits to retail websites on Boxing Day (26 December 2013) setting a new retail record for the sixth year in a row. Visit figures were up by 15% compared to Boxing Day last year and followed an impressive retail performance online across Christmas Eve and Christmas Day.

How much would you save if you could find the fraudsters hiding among your customers?

Posted on Dec 20 2013 by

It is estimated at least 27 records per 1,000 would flag up a potential fraud marker.

Effective marketing — the perfect recipe

Posted on Dec 20 2013 by

My last blog explored how big data gives marketers the power to ‘see’ their customers as individuals. It’s time to see how we can mix these ingredients to create insight that allows understand our customers and engage them in ever-more targeted and relevant ways.

UK Labour Market Statistics – December release

Posted on Dec 19 2013 by

This month’s release from the Office for National Statistics (ONS) showed continuing strength in the UK labour market.

Joe’s Story for Insurance

Posted on Dec 16 2013 by

Technology has revolutionised the way we all buy our insurance. But successfully finding, winning and retaining the right customers, while shutting out the fraudsters is critical to success.

Effective marketing — high quality data ingredients

Posted on Dec 11 2013 by

Looking at the numbers, big data can be a daunting proposition. Every single day, more than 5,000 times the amount of data held by all the books in the UK’s libraries is created online. For those too young to remember books, that’s more than 2,500 years of HD video. It’s enough to give marketers indigestion. So where to begin?

Cyber Monday eclipsed in new shopping trend

Posted on Dec 11 2013 by

Traditional shopping patterns were disrupted this week with the emergence of a new peak in online shopping which we have decided to coin “Middle Cyber Monday”. For the first time ever, the second Monday of December 2013 (9 December) outperformed the first Monday of December 2013 (2 December “Cyber Monday”) in terms of online retail visits.