Census Trends: Oh we do like to be beside the seaside!

Posted on Aug 15 2013 by

The impact of the UK’s ageing population has been well-documented and much debated, but just how long many of us can now expect to live, was highlighted in the latest Census data for England and Wales. It indicated some 80,000 more people over the age of 90 in 2011 compared to 2001. Delving into this data and combining it with our Mosaic segmentation data, we provide insight on the UK’s ageing population.

How do Gmail changes impact brands?

Posted on Aug 12 2013 by

Earlier this year, Google released some important changes in their Gmail platform that strongly influence how Gmail users now interact with incoming emails. As Gmail is one of the top email services used globally, with over 425 million active users as of June 2012, these changes have important implications for brands.

12th August 2013: Forward Guidance

Posted on Aug 12 2013 by

Sadia Sheikh assesses the implications of the Bank of England’s forward guidance on monetary policy on interest rate movements and gauges the market reaction to the statement

Credit today and the new ‘normal’

Posted on Aug 09 2013 by

In a challenging environment, the credit industry is being forced to continually evolve and cope with the trading conditions. Although volumes of new lending are more stable, the credit industry faces a complex risk environment must evolve to cope with new ‘normal’ trading conditions.

Industry Trends 2013 – Social Club vs Scary Movie

Posted on Aug 09 2013 by

Integrating social media into the marketing mix. Social Media is a bit of a Jekyll and Hyde character in marketing circles. Everyone loves Dr Jekyll — a place where people come together to have fun, which provides the perfect platform for brands to stay close to their consumers. But then there’s Mr Hyde — a darker side that’s proved to be a bit of a horror story in terms of realising returns.

5th August 2013: Regional Round-Up

Posted on Aug 06 2013 by

Sadia Sheikh summarises the key regional surveys this month to form a view of short-term regional performance…

Industry Trends 2013 – A smooth channel crossing

Posted on Aug 02 2013 by

The nomenclature of modern marketing can be as fast changing as marketing itself. Just as we get to grips with multi-channel marketing, why is everyone now talking about cross-channel? Taking it back to basics, we’re all trying to do the same thing (no matter what we choose to call it).

29th July 2013: UK Consumer Spending Review

Posted on Jul 30 2013 by

Sunita Bali assess the UK consumer outlook from the perspective of the Comprehensive Spending Review

Yorkshire Water – first UK water company to use data-sharing, halves litigation costs and improves customer satisfaction

Posted on Jul 26 2013 by

Yorkshire Water halves litigation costs and improves customer satisfaction

Industry Trends 2013 — Less waste, more speed

Posted on Jul 26 2013 by

Back in the old days, marketers could take their time over campaigns. Six months out from launch, the planning would start and in the intervening months this would built into a solid strategy that would then, like some well-oiled military operation, roll out to an expectant target audience. Any marketing campaign that still uses this approach will fail.