Should you stay loyal to loyalty?

Posted on Nov 16 2012 by

Loyalty schemes aren’t right for every retailer, but the rich customer insight they can provide is.

In theory loyalty cards provide retailers with an incredibly rich source of consumer data, allowing them to promote customer retention, avoid wasted generic marketing spend and engage with the most lucrative customer segments.

Share

5 recommendations for using segmentation online

Posted on Nov 16 2012 by

This article will discuss how brands can leverage existing segmentation as part of their online acquisition strategies providing 5 key recommendations for putting segmentation at the heart of online acquisition. First though it’s worth explaining why existing segmentation isn’t used in online acquisition strategies.

Share

Key to email deliverability is ensuring data integrity, relevance and reputation

Posted on Nov 16 2012 by

Our latest “The Proactive Marketer” report highlights the need for marketers to understand the connection between data integrity, relevance and reputation and why these three factors can make or break a campaign.

Data integrity should always play a pivotal role in any successful email campaign and remains the number one priority for email marketers. Experian’s recent Single Customer View research highlighted that more than 90 per cent of UK companies suspect that up to 25 per cent of their data is inaccurate really underlining how potential returns can be lost even before an email marketing campaign begins.

Share

Segmentation – is value the missing piece?

Posted on Nov 16 2012 by

2012 is now well underway, and many businesses are now getting to the sharp end of some serious planning ready for the new financial year to come. One fundamental change I saw in client activity during 2011 stood out in particular and thoughts turned to how this could translate into the year ahead for many others.

So what was this change?

Share

iPad Mini searches surge ahead of Nexus 7 and Microsoft Surface

Posted on Nov 16 2012 by

In the key pitched battle between Apple, Google and Microsoft for dominance of the tablet wars it was the new iPad Mini that shot ahead of its competitors, reaffirming Apple’s place at the top of the tablet tree.

Looking at UK Internet searches for the iPad Mini, Nexus 7 and Microsoft Surface, you can see that the Nexus 7 has been leading the way for the last 12 weeks but that last week searches for iPad Mini quadrupled to overtake searches for Google’s Nexus 7.

Share

Cooking up a single customer view: why do marketers struggle?

Posted on Nov 16 2012 by

Culinary luminaries despise dishes with too many ingredients – but is it the ingredients that pose the problem or the execution of the dish? Great ingredients, a talented chef, but no recipe.

Let’s take a growing business, with growing customer touch points. Increased customer interaction leads to increased data capture across multiple, growing channels.

Share

Google dips below 90% market share of UK Search

Posted on Nov 16 2012 by

October proved to be scary month not just for Halloween but also for Google’s share of the UK search market.

The latest search stats show that 89.33% of all UK Internet searches were conducted on Google Sites. This is the first time in the last five years that Google has ever dropped below a 90% market share of UK search.

Share

Are symbols in emails a risky business?

Posted on Nov 16 2012 by

I recently received an email from a London-based company that I usually engage with regularly but the subject line of this particular message had me clicking straight on the delete button:

“It’s Friday. Can we have a cocktail now?”

Share

Yolo unfairly overlooked as Word of the Year

Posted on Nov 16 2012 by

I am always fascinated by the evolution of language and so it was a delight to see the Oxford English Dictionary proclaiming the word “omnishambles” as the word of the year for 2012.

What is always interesting to me is how the judges of panels deciding such things come to choose the eventual winner. What was it that made omnishambles a better word in the judges’ eyes than some of the other contenders including “pleb”, “mobot”, “mummy porn” or “yolo”?

Share

Spotting fraud networks

Posted on Nov 15 2012 by

Organised fraud is often regarded as less common than fraud perpetrated by individuals – but there’s little or no distinct boundary between the two. Whether it’s an individual making multiple fraudulent credit applications, or a professional fraudster recruiting multiple victims to launder money or commit cheque fraud, the scale of losses can be significant. Fraudsters usually target numerous organisations or even different divisions within the same organisation – so collaboration is vital.

Share