The six elements of customer profiling

Posted on Dec 08 2014 by

Profiling your customers is an important step towards making your marketing more efficient and more effective. Whether you’re after your best customers, or if you think there’s a gap in the market, profiling is the way to go.

A customer journey in a cross channel world

Posted on Dec 08 2014 by

With digital being such a big part of consumers lives the customer journey isn’t how it used to be. With all these online channels, such as social media the journey customer’s make is a very different one. Read this blog to find out more.

3 Reasons why identity checking customers with personal questions needs real intelligence

Posted on Dec 05 2014 by

To protect themselves from account takeover fraud and to protect customers from the effects of identity theft many businesses need to check they are dealing with their genuine customer whenever and however they interact with them.

How do you make financial services relevant?

Posted on Dec 05 2014 by

Over the last 15 years, many industries have been disrupted by the flood of information that the internet brings – and those that have embraced it have become highly relevant to their customers.

2014 brought opportunities and challenges – what will 2015 bring?

Posted on Dec 04 2014 by

During 2014 we have seen a variety of trends in the credit industry from the threat of rising interest rates, rising house prices and ever increasing regulatory pressure. With so much going on, and so many factors and considerations to take into account 2014 has been a challenging yet hopeful year. There is so much to consider. And this is just a selection of the trends we’ve seen during 2014. It is also expected that some, if not all, will roll into 2015.

The importance of understanding your audience

Posted on Dec 02 2014 by

Understanding your audience is the first and greatest step towards more efficient and effective marketing. Find out why in this interesting blog which discusses why audience is so important in the modern world.

Top-10 fraud trends we’ve seen in 2014

Posted on Dec 01 2014 by

This year has already been punctuated by a litany of high-profile frauds, ID thefts and data breaches. We know the fraudsters are flexible, fast, relentless and inventive. They’re also indiscriminate in who they target and will often simply opt for the easiest opportunities.

New markets = new risk?

Posted on Nov 28 2014 by

For newly formed companies, or for companies looking to expand their current product offerings, entering a new market can pose a risk. If you don’t have the ability to assess each applicant individually it can be difficult to set an appropriate strategy for taking on new customers. Without this, how would you know whether they would be the right customers that complement your current customer base, or aspirational customer base?

5 key take-aways from the 2014 Credit Risk Summit

Posted on Nov 28 2014 by

At the 2014 Credit Risk Summit, leading thinkers tackled the challenge of staying relevant to customers in the digital era. View our key take-aways report…

It’s not just account number checking – 3 extra benefits of bank account validation

Posted on Nov 27 2014 by

Bank account validation is not is not just account number checking. This week our experts take a look into 3 extra benefits our customers are getting from bank account validation.