Use Mobile to improve your client relationship

Posted on Aug 12 2014 by

What if you could improve your client relationship through mobile? Mobile is now a key part of our lives and users are expecting you to understand and use this new way of consuming and communicating; your users do not think in channels, so no matter which “channels” you’re using, consider it as a mobile channel. To improve your client relationship, you have to shift the way you’re communicating to them.

What the eye doesn’t see…

Posted on Aug 05 2014 by

Identifying the opportunities of mobile marketing. Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep up with technologies, but it’s insight into how this affects behaviour that makes marketing ever more useful (to customers) and ever more effective (for businesses).

Homeowners face affordability squeeze when rates rise

Posted on Jul 31 2014 by

The affordability of mortgage repayments is once again under the spotlight following recent comments by the Governor of the Bank of England that “gradual and limited” increases in interest rates are “coming nearer”.

The changing face of Britain’s tenants

Posted on Jul 28 2014 by

According to research by Shelter there are only 86 houses for sale in London that are within the reach of the average family. It is not surprising therefore that ONS statistics are showing that for the first time in almost 100 years there has been a reversal in the rise of owner occupation. This move […]

Improved insight through Financial Strategy Segments

Posted on Jul 28 2014 by

Get personal and household-level segmentation based on distinct financial lifestyle types comprehensively reflecting factors that directly influence consumer behaviour.

Plug in to Payments FM

Posted on Jul 23 2014 by

Payments FM gets a revamp.

Grab the attention of your best customer

Posted on Jul 14 2014 by

We all know that it is imperative to have a single view of your customer – who they are, what they want, and how they interact with your brand. So what is the best way for a company to get the attention of their best customer?

Join our #DataDriven TweetChat on Tuesday, July 8 at 5:30 pm BST

Posted on Jul 08 2014 by

Join our upcoming #DataDriven chat on Twitter featuring:

Susie Wolff – Development Driver, Williams Martini Racing
Rob Smedley – Head of Vehicle Performance, Williams Martini Racing Formula 1 Team
Greg Bonin – Principal Scientist for Experian’s DataLabs.

Topic: Using Data to Make Smarter Decisions

When: July 8, 2014 at 5:30 pm BST

Fraud Report 2014

Posted on Jun 30 2014 by

Right now fraud is a complex and interesting picture, but we’ve covered the how, who and where it’s taking place in the Fraud Report 2014.

How charities and organisations in the third sector can attract supporters and donators using data and insight

Posted on Jun 30 2014 by

At Experian we do a lot of analytic work to support a wide range of charities both in terms of attracting the best donors and to identify the optimum locations for allocating resources most effectively to recipients. To check that the services that we provide are meeting the charities needs we recently did a short […]