4 payments issues to watch out for after the SEPA migration

Posted on Oct 13 2014 by

EuroFinance has kindly invited me to moderate a session entitled “Open Spaces: Beyond SEPA” at their conference next week. Yesterday, in preparation, I was on a conference call with six treasury experts from businesses across Europe which highlighted issues and opportunities and so promises to make our discussion in Budapest very lively. You may be […]

Programmatic advertising – the future of digital advertising

Posted on Oct 09 2014 by

The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to re-shape the digital marketing landscape read this introduction.

5 reasons why you need to take care when using IBANs

Posted on Oct 06 2014 by

The move to global standardisation using ISO2022 XML has meant the adoption of the International Bank Account Number (IBAN) by many countries and organisations. This means the IBAN effectively supplants a country’s domestic bank account data, such as account number and sort code.  

When people search for Christmas gift ideas and how marketers can get in on the action

Posted on Oct 06 2014 by

Consumers searching for inspiration represent a valuable opportunity for retail marketers. Especially during the festive period. In this article we look at some of the data from past years and then delve into what marketers can do to get in on the action.

Marketing predictions for Christmas 2014

Posted on Oct 02 2014 by

Experian Marketing Services has the following predictions for what to expect from retail marketing over Christmas 2014. Online vs Offline? Discounting? Click and Collect? All covered here.

How well do you anticipate your customers’ needs and behaviours?

Posted on Sep 30 2014 by

One of the common concerns lenders face is knowing where their next opportunity is coming from. There is often a gap between strategic developments and time spent reviewing and trying to understand where to go next. This time is lost time.

10 best practices for running a Facebook advertising campaign

Posted on Sep 29 2014 by

Facebook advertising is straightforward to create and manage but to get the best results you need to follow these best practices – free guidance from our experts

How much ‘ energy ’ do you have for competitors or customers?

Posted on Sep 29 2014 by

The Utility market in the UK is evolving fast. New entrants to the market often top the best-buy lists and occupy a rapidly growing corner of the market. Why? This growth is supported by Ofgem mandates to enable customers to switch suppliers within 3 days by the end of 2014 and by next day at the end of 2018! There’s also ever growing competition pressure as the energy market has been referred to the Competition and Markets Authority.

Five things you might not know about IBAN

Posted on Sep 26 2014 by

Initiatives such as SEPA (Single Euro Payments Area) and the move to global standardisation using ISO2022 XML have led to the adoption of the International Bank Account Number (IBAN). Here are five things you might not know about the IBAN:

How to become more social in a Cross Channel World

Posted on Sep 23 2014 by

Understand the importance of social as part of your cross channel marketing approach and what content will help you engage with your customers effectively.