The changing face of the UK consumer part 2: Rurban Generation

Posted on May 15 2014 by

Our recent launch of the new version of the Mosaic consumer classification has really highlighted how much society has changed in the last ten years – housing (a topic covered in my previous post), aging and technology shifts all have a role to play. Brands need to be able to identify the new trends in […]

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The changing face of the UK consumer part 1: Boomerang Kids

Posted on May 09 2014 by

The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society using Mosaic has revealed that populations in urban centres are once more on the rise, the commuter belt is getting wider and more of Britain’s […]

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There is a wealth of data available – but what data can be used?

Posted on May 07 2014 by

Here at Experian Decision Analytics we use the data at our disposal, our statistical knowledge and our business and market experience, to help lenders ensure they are making informed, and most importantly, responsible decisions on who they lend to. How? Through scorecard developments, policy rule analysis and strategy reviews amongst others. For each aspect of […]

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Will MMR rules result in customer frustration?

Posted on May 06 2014 by

David Marshall, one of our Senior Product Managers, gives an overview on the impact of the Mortgage Market Review.

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Mobile Britain’s omni-channel banking evolution

Posted on May 01 2014 by

Derek Garriock, Head of Business Solutions, outlines the impact digital channels have made in rapidly redefining how customers interact with their lenders.

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Back to the future for cheques

Posted on Apr 30 2014 by

The death of cash and cheques have long been predicted, yet after a 10-year hiatus it now seems the demand for hand-held cheque readers is now back on the agenda.

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Growth through intelligent marketing

Posted on Apr 29 2014 by

‘Today’s consumers expect a tailored customer experience which complements and supports their needs. And why wouldn’t they? Ultimately, when using analytics for marketing you will naturally begin to optimise your conversion rates. Find out more on the best ways to implement this.

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9th International Telecom Forum – Unlocking the Value of Telecom Data – 12 – 13 June, Rome

Posted on Apr 24 2014 by

This year’s forum promises to be an influential platform for the strategies and solutions that are setting the industry trends, as well as for sharing insight.

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Commercial Bank of Qatar opts for PowerCurve

Posted on Apr 23 2014 by

PowerCurve helps deliver large scale portfolio growth with the acquisition of more profitable customers

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Consumer Segmentation: New Data Means New Insight

Posted on Apr 14 2014 by

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is expanding, more still are wondering, “What do we do with it?” For marketers in particular, this data is golden for consumer segmentation.

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