Last Thursday I spent a great night celebrating the best in data-driven marketing at the Marketing Week Data Strategy Awards. As Associate Sponsor, the Experian Marketing Services team were there in force along with some of our clients – many of whom were lucky enough to have been nominated.
Online security and fraud prevention go under the spotlight during a 10-minute interview with Retail Systems’ editor Karen Moss.
Data Quality Management need not be seen as a mammoth all singing and all dancing project. For smaller (and larger enterprises), data quality can be achieved in small controlled steps. Here are 7 simple steps to help extend data life and retain data worth.
Collections as a process has evolved from the traditional idea of just collecting dues. Nowadays modern Collections is a combination of science and art.
Five years after the worst economic crisis of recent years, the economy is still struggling to recover, with economic prospects not improving and risks remain paramount
Last year almost 20% of new car sales took place in the plate change months of March and September. Automotive dealers should be taking advantage of this spike in demand before it happens, and ensure it is maximised by marketing new car offers and potential used stock to customers ahead of the plate change months. Key to doing this is making sure any stored customer data is up- to-date and correct, and also that there is enough of it.
