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Knowing your customers’ behaviour creates more targete...

In the past, marketing and sales teams were seen as the collectors and custodians of information about the...

Read More Knowing your customers’ behaviour creates more targeted fraud strategies
Growth requires stronger relationships – part 2...

Earlier we reviewed the compelling objectives of risk vs. product and marketing. There is no hiding the objectives of both differ greatly between them. This doesn’t, however, mean that a joint strategy can’t be created and the success of both teams be exc...

Read More Growth requires stronger relationships – part 2
Achieving agility and scale using service-based models...

Fraudsters act fast, and companies must at least keep pace (and preferably be a step...

Read More Achieving agility and scale using service-based models
Are you ready to use your social profile to verify you...

The social storm is brewing. We are in the epicentre of a social revolution. Or are we? Can imagine a time when you make payments through your social profile? Syncing personal, financial information to verify your identity? Is it a credible solution, or is it a process with many...

Read More Are you ready to use your social profile to verify you?
How the fraudster relates to ‘Where’s Wally’...

Fraudsters hide in plain sight, blending in with legitimate customer traffic – just like their comic counterpart ‘Wally’. With so many people following the same journey it can be a challenge understanding what is legitimate vs. illegitimate and finding the true identity of an individual amongst the crowds. This...

Read More How the fraudster relates to ‘Where’s Wally’
Growth requires stronger relationships – part 1...

Business growth depends on opening new channels, expanding offerings, and extending into new geographies and markets — all whilst maintaining a positive customer experience that is relevant and consistent. Without this, it is hard to build strong relationships with your customers and create brand loyalty. Typically, product and marketing...

Read More Growth requires stronger relationships – part 1
The problem with retargeting – cracking a small nut wi...

Retargeting can be a clumsy tool if not used with the right tech (a DMP) and the right data. Read on for...

Read More The problem with retargeting – cracking a small nut with a giant sledgehammer
Having a universal view of the consumer is the core of...

Companies try to reduce the anonymity of the online world by verifying customers primarily through identity challenge techniques (i.e., challenge-response questions), but the harsh reality is that most identity data has been...

Read More Having a universal view of the consumer is the core of modern fraud mitigation
Keeping it simple: the key to success in a hyper-conne...

Change in the financial services industry is moving at a scary pace, but it’s actually throwing up just as many opportunities as challenges. As the world expands and becomes more connected, we can unlock new insight into what our customers want and need; we can stay ahead in the...

Read More Keeping it simple: the key to success in a hyper-connected world