A Day in the Life of an Experian Lead Analyst

Posted on Nov 08 2013 by

Read on to find out more about my work as a geek-to-business translator within Experian Marketing Services’ analysts team.

Partnership unveiled with innovative new online gaming platform Jaro

Posted on Nov 08 2013 by

We are providing the new charitable e-gaming concept with identity verification services to help authenticate the age and identity of its users.

Retail triage: can we really save every British high street?

Posted on Nov 01 2013 by

There is a great deal of talk, and has been for some time, of the “death of the high street” in the UK, with many high streets across the country now experiencing high rates of vacancy. In response we’ve seen planning policies and development strategies for these areas focusing on filling vacant units with more shops and making them vibrant places to shop. But is this the right approach and can every high street really be treated the same?

Enough is enough – pulling the trigger on automated decisioning

Posted on Oct 31 2013 by

All too often as credit risk professionals, we don’t take the time to evaluate our credit policies because “that’s how it has always been done around here”. Unfortunately, this mentality increases days sales outstanding, raises uncollectable debt and prohibits us from identifying good growth opportunities. Reviewing your policies early and often enables credit risk professionals to create more sophisticated rules around how to extend credit.

Insolvency rate falls for fifth consecutive month

Posted on Oct 31 2013 by

September brought yet another month of falling business failures (the fifth in a row), and only insolvency practitioners would bemoan the fact that – with insolvency rates at 0.07% – more companies are surviving than at any point since 2007.

An evolving network – understanding Facebook’s recent changes

Posted on Oct 25 2013 by

Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the services that it offers – such as the introduction of clickable hashtags and video ads. All this makes for a rapidly shifting environment for brands operating on the platform and to succeed, marketers must take a step back and embrace such changes while keeping the customer at the centre of their campaigns.

Black is the opposite of white

Posted on Oct 21 2013 by

Our market-leading software can help you to optimise your contact strategy.

Enfield Council cuts arrears by £1.3 million

Posted on Oct 18 2013 by

Critical application of data and analytics helps drive down Enfield’s arrears from £30.5 million to £29.2 million -marking a drop of 4.4%.

Data IQ Futures Summit – The Crème de la Crème of the Data World talk Data, Insight and Technology

Posted on Oct 17 2013 by

On Tuesday I was at the DataIQ Futures Summit. Of all the events I attend during the year, this is one of my favourites. Why? Because the event truly does have exceptional speakers talking about timely, relevant issues. It’s far from ‘just another Big Data’ conference.

Putting it all together — the benefits of better customer understanding

Posted on Oct 17 2013 by

In my last two blogs, I’ve looked at how one size really doesn’t fit all and the power of customer profiling and segmentation. But as marketers, we all know that theory is one thing and practice quite another. So I thought that this blog should look at a couple of examples of not only at what can be achieved, but what has actually been achieved, in terms of richer customer insight.