Back to the future for cheques

Posted on Apr 30 2014 by

The death of cash and cheques have long been predicted, yet after a 10-year hiatus it now seems the demand for hand-held cheque readers is now back on the agenda.

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Growth through intelligent marketing

Posted on Apr 29 2014 by

‘Today’s consumers expect a tailored customer experience which complements and supports their needs. And why wouldn’t they? Ultimately, when using analytics for marketing you will naturally begin to optimise your conversion rates. Find out more on the best ways to implement this.

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9th International Telecom Forum – Unlocking the Value of Telecom Data – 12 – 13 June, Rome

Posted on Apr 24 2014 by

This year’s forum promises to be an influential platform for the strategies and solutions that are setting the industry trends, as well as for sharing insight.

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Commercial Bank of Qatar opts for PowerCurve

Posted on Apr 23 2014 by

PowerCurve helps deliver large scale portfolio growth with the acquisition of more profitable customers

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Consumer Segmentation: New Data Means New Insight

Posted on Apr 14 2014 by

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is expanding, more still are wondering, “What do we do with it?” For marketers in particular, this data is golden for consumer segmentation.

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Discount Britain – why the UK is bought into the rise of budget online shopping

Posted on Apr 03 2014 by

The growth of pound shops and discount retailers on the high street is a long-standing phenomenon; retailers in this space are going from strength to strength and the popularity of discount shopping is at an all-time high. But does this trend stretch to online?

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Steep rise in detected and prevented fraud attempts during second half of 2013

Posted on Apr 01 2014 by

Number of detected fraudulent credit card applications highest level in three years, while detected cases of insurance fraud at highest recorded level

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Endless possibilities. One Mosaic.

Posted on Mar 31 2014 by

The new version of Mosaic, launched today, reflects the large changes seen in UK society in the last few years, with rural to urban relocation, an increasing number of people renting their accommodation and technology trends impacting society enormously. Read on to find out more.

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Assess the affordability of each customer

Posted on Mar 31 2014 by

Discover how to remain compliant and minimise risk whilst providing a suitable and responsible service to your customers.

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Same people, different channels

Posted on Mar 27 2014 by

Segmentation in the offline world has traditionally been based on factors such as location, buying behavior and to some extent how they use different channels. It has enabled brands to view their customers in distinct categories and shape their marketing based on those categories. These days however the online environment has added a new layer of complexity.

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