Why customer profiling and segments of one aren’t the same thing – are you treating your customers as individuals?

Posted on Mar 10 2015 by

Marketing to a ‘segment of one’ means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your marketing and the customer’s experience.

Fingerprint verification the next technology for telecoms?

Posted on Mar 10 2015 by

Julie Tomlinson outlines the case for fingerprint technology in identity verification.

Branch versus digital and the account opening battleground

Posted on Mar 10 2015 by

Head of Business Solutions Derek Garriock, analyses banks’ sales conversion rates for branches versus digital channels.

Their data breach – your problem

Posted on Mar 06 2015 by

Almost daily we read about scary data breaches, there have been some massively high profile cases.  We greet each with a combination of horror and thankfulness that it’s not us that’s let peoples’ valuable, personal data out into the wild – phew! It’s not our business problem… Is it? Unfortunately their data breach may well […]

Using competitor benchmarking to boost your performance – best practice online competitor comparisons

Posted on Mar 05 2015 by

Keeping abreast of the competition is a well-known business mantra. However, how can you do that without fully understanding what your competitors are up to? In this post we analyse why and how you should be benchmarking your customers.

Is your company digital ready?

Posted on Mar 05 2015 by

With switched-on, well-informed and web-savvy consumers, strong digital capabilities are more important than ever.

How to personalise your marketing – four easy steps…

Posted on Mar 04 2015 by

Personalisation is a massive topic in modern marketing. In this article Experian’s Marie Myles explains the four key steps towards implementing successful personalisation.

Guest post: Keeping up to speed with online activity in the retail sector

Posted on Feb 27 2015 by

The retail industry is constantly evolving. The influence of technology and the internet has a huge effect and marketers need to keep up to speed with what’s going on. Read this post for more.

How programmatic is fighting back against click fraud – how to protect your brand

Posted on Feb 27 2015 by

With many people worried about the risks of click fraud in digital advertising – not least programmatic and automated variants – Colin Grieves explains what brands can do to protect themselves.

One in two of us get frustrated at lengthy application processes

Posted on Feb 26 2015 by

New research reveals the key factors driving people to pull out of an application for a financial product or service.