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What could a car industry remodelled around the digita...

Across multiple retail markets, businesses are refocusing operations to combat the disruptive effect of digital newcomers, who have thrived by providing exceptional service, convenience, and value for...

Read More What could a car industry remodelled around the digital customer look like?
Who are the 97%? Opening up the prospects who don’t co...

In general, 97% of browsers of a commercial website don’t convert. OK, so I’m not sure what the exact number is and to be honest it completely depends on your industry and your own structure. It used to be about 97% anyway, so I’ll stick with that for the...

Read More Who are the 97%? Opening up the prospects who don’t convert on your website
In five years, managing a pension could be like managi...

Thanks to last year’s reform of the pension regulations, today’s consumer has greater freedom than ever before over how to invest or spend their mon...

Read More In five years, managing a pension could be like managing a bank account
Find and reconnect with your ‘lost’ customers faster...

Do you find that your customers have moved without providing a forwarding address? Do you struggle to reunite assets? Do you need to reconnect with lost tenants? These are just some of the challenges businesses and landlords are facing on a daily basis. One sector particularly suffering is utilities,...

Read More Find and reconnect with your ‘lost’ customers faster
The birth and evolution of programmatic advertising – ...

In this article Alastair Bulger explores the origins of programmatic advertising and explains how modern marketers can best make use of the...

Read More The birth and evolution of programmatic advertising – where did it come from and what does it need to succeed
PSD2 and open banking: what is the impact for your org...

With the recent announcement from the Competition and Markets Authority (CMA) ordering a number of British high street banks to ‘open up’ and adopt the new principles for open banking and the impending implementation of PSD2, banks, including challenger banks, will soon face a new data revolution – cementing...

Read More PSD2 and open banking: what is the impact for your organisation over the next 18 months?
The Power of Data – the difficulty of understanding th...

The below video was created in partnership with The Drum. Click here for part two. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This can be put down, in the main, to the proliferation of devices capable of exchanging data...

Read More The Power of Data – the difficulty of understanding the modern customer and how brands can do it
Driverless cars and limited ownership: the future of a...

A generation ago driverless cars were the stuff of science fiction, but in a relatively short period of time people have grown used to the idea and begun to see them as part of the near...

Read More Driverless cars and limited ownership: the future of a digitised motor industry?
What is customer segmentation and what can it deliver ...

This article is the first in a series on segmentation by Digital Consultant Jalna Soulage. Segmentation is a word that is thrown around with all manner of uses and intentions but quite often I find that it’s a phrase that is misunderstood or confusing. Over the coming weeks I...

Read More What is customer segmentation and what can it deliver for my email marketing and my business?