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What is customer segmentation and what can it deliver ...

This article is the first in a series on segmentation by Digital Consultant Jalna Soulage. Segmentation is a word that is thrown around with all manner of uses and intentions but quite often I find that it’s a phrase that is misunderstood or confusing. Over the coming weeks I...

Read More What is customer segmentation and what can it deliver for my email marketing and my business?
The risk in your customers portfolio...

Your portfolio is healthy. Balanced cash flow, good DSO (days sales outstanding), strong payment performance, and low credit risk. But what happens if your customers’ customers aren’t looking as ros...

Read More The risk in your customers portfolio
What is bid enrichment and why do I need to get excite...

I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something but I’m happy to admit that what I’m about to talk to you about is pretty momentous and will undoubtedly shift brands’ ability to effectively and accurately interact with...

Read More What is bid enrichment and why do I need to get excited about it?
Deliverability – How client side filtering affects you...

In this second post on deliverability from Tom Corbett we cover client side filtering and the important impact it has on whether your emails reach their intended...

Read More Deliverability – How client side filtering affects your emails and what to do about it
Is my online reputation affecting my business?...

A key consideration for most businesses is brand perception. How customers or prospective customers see your business can have a great impact on how they interact with you. If someone hears, reads or experiences something good about your business, then this may encourage them to engage with you, or...

Read More Is my online reputation affecting my business?
Time for marketers to take third-party data seriously ...

Data is critical to modern marketing. To talk to your customers you need to know them. But first party data cannot tell you everything. Third party data has an important role to...

Read More Time for marketers to take third-party data seriously – not all data is created equal
Identity and fraud checking and the value to society...

When we open accounts or access existing accounts, we know that checks will be made. It’s easy to presume that these are an inconvenience made to protect a business or because the law demands it. It’s worth taking a moment to consider the very real benefits that identity checking...

Read More Identity and fraud checking and the value to society
How do you manage the online reputation of your busine...

In our previous post, we discussed why your online reputation is important, and that your reputation may be online, even if your business isn’t – but how do you actually manage the online reputation of your business? With a reported 30% of SMEs citing threats to their reputation as...

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6 DMP myths debunked – tackling the misconceptio...

There are loads of myths surrounding DMPs. In this article Experian's Colin Grieves tackles some of these head on - providing you with the answers for many of the questions bothering marketers at the...

Read More 6 DMP myths debunked – tackling the misconceptions around Data Management Platforms