How is my business credit score determined?

Posted on Mar 30 2015 by

A number of factors are taken into account when calculating your business credit score. These include…

The issue of showrooming – bridging the gap between offline and online retail

Posted on Mar 26 2015 by

‘Showrooming’ is a concern to retail marketers. In this article Experian’s Debbie Oates explains how brands need to combine their offline, online and cross-device channels to succeed.

Royal babies and Rugby World Cups – How to cater for two of 2015’s key marketing opportunities

Posted on Mar 25 2015 by

In this piece we explain how marketers can tap into two of the key events of 2015. There are some big things coming up – The Rugby World Cup and the birth of the Royal baby – is your marketing ready?

Data Breach Response: Are UK Businesses Ready for Anything?

Posted on Mar 17 2015 by

Nearly one in five businesses (17%) have been hit by at least one data breach within the past two years – leaving millions of consumers exposed to the risk of fraud and ID theft.

What is a BIC?

Posted on Mar 17 2015 by

Most people wonder what a BIC is when they are asked to provide one when making a payment, usually a cross-border payment. However, when you dig a little deeper, the answer to the question: What is a BIC? becomes rather more complex.

Current account fraud underpins the relentless rise of ID theft

Posted on Mar 12 2015 by

Identity theft has risen 12 percentage points in the past year, now accounting for more than half of all detected frauds, with current accounts the fastest growing target for identity thieves.

The three biggest marketing challenges facing Financial Services brands and how to overcome them

Posted on Mar 10 2015 by

Financial Services companies face quite different marketing challenges from regular brands. In this article Experian’s Clive Gosling highlights what those challenges are and explains how financial sector companies can approach and overcome them.

The cost of mobile fraud – $92m and counting…

Posted on Mar 10 2015 by

Research has revealed that the average annual loss due to mobile fraud sits at $92.3 million. While average internet fraud losses are said to be between 6 and 10 per cent for most companies, mobile fraud is proving to be a bigger pill to swallow with average fraud rates between 10 and 24 per cent […]

Ready for the cashless society? Three things e-commerce should consider…

Posted on Mar 10 2015 by

It’s predicted that we’ll be reaching a UK payments milestone on or about March 8th this year when our use of cash will be overtaken by cashless payment methods.

Why customer profiling and segments of one aren’t the same thing – are you treating your customers as individuals?

Posted on Mar 10 2015 by

Marketing to a ‘segment of one’ means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your marketing and the customer’s experience.