Take a look Inside Experian

Posted on Jan 07 2015 by

At the heart of our story, it’s about making a difference to peoples’ everyday lives.

What characteristics go into the measurement of an online audience?

Posted on Jan 05 2015 by

There are plenty of factors which go into describing an individual online. Here we list and structure the key characteristics to help brands get to know their customer a little better.

How lenders can make customer relationships personal

Posted on Jan 05 2015 by

On its own, credit data can’t help you deliver the personalised, proactive service your customers want. You also need to understand the full picture of each individual person to return the human element to financial services

Record-breaking Boxing Day caps successful festive period for retail

Posted on Dec 30 2014 by

Christmas Day and Boxing Day capped off what has proved to be a very successful festive period for UK retailers. Online traffic data available here.

Leading the field in big data analytics

Posted on Dec 29 2014 by

Using big data to create actionable business insight requires the right blend of specialist big data analytics skills, and secure, powerful big data infrastructure. At Experian, we bring all the ingredients together in the form of DataLabs to help you increase your success.

Don’t miss a single marketing opportunity with the free 2015 Insights Calendar

Posted on Dec 23 2014 by

The Experian Insights Calendar is a useful guide for the key moments throughout the year. It provides insight into the best times to launch email campaigns and when certain keywords are being searched for. It’s also completely free. Find out more here.

Contact them vs don’t contact them – the challenge facing the majority of marketing analysts

Posted on Dec 22 2014 by

In this blog post by David Percy we discuss when it’s best to contact customers and why even personalised messages can sometimes be too much.

Financial services regulation: Navigating the perfect storm

Posted on Dec 22 2014 by

To navigate the perfect storm of financial services and privacy regulation, we have a common challenge. Both lenders and Credit Reference Agencies (CRAs) need to explain effectively and consistently to both regulators and customers how they use personal data when making decisions about consumers.

Record-breaking festive period for retailers (so far) as UK shoppers embrace American sales dates

Posted on Dec 19 2014 by

Black Friday, Cyber Monday and Manic Monday were all hugely popular this side of the Atlantic in 2014. But what were the actual numbers and what does it mean for retailers? Giles Longhurst explains.

The Mortgage Market review: Six months on…

Posted on Dec 18 2014 by

It’s now six months since the new lending rules came into force. So has the Mortgage Market Review (MMR) contributed to a more sustainable market that serves the needs of customers better or has it added confusion to an already complex choice?