Tag: analytics

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Improving conditions allow mortgage approvals...

The economic environment is beginning to show some signs of revival despite underlying fragility - reflected by improving conditions for mortgage...

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Reducing Home Move churn and outstanding debt in utili...

In the utilities sector, it is estimated that around £1.5 billion of debt is created during the home move process....

Read More Reducing Home Move churn and outstanding debt in utilities
Yorkshire Water – first UK water company to use ...

Yorkshire Water halves litigation costs and improves customer...

Read More Yorkshire Water – first UK water company to use data-sharing, halves litigation costs and improves customer satisfaction
Industry Trends 2013 — Less waste, more speed...

Back in the old days, marketers could take their time over campaigns. Six months out from launch, the planning would start and in the intervening months this would built into a solid strategy that would then, like some well-oiled military operation, roll out to an expectant target audience. Any...

Read More Industry Trends 2013 — Less waste, more speed
Shopper Traffic Continues To Go Down As Barbecue Weath...

The latest national retail traffic report from Experian FootFall shows a 2.1% week on week increase in shopper traffic and a decline of 8% year on year as the hot weather...

Read More Shopper Traffic Continues To Go Down As Barbecue Weather Stays On
Most Regions Enjoyed an Increase in Shopper Traffic La...

The latest national retail traffic report from Experian FootFall shows a 0.7% week on week increase in shopper traffic and a decline of 4.0% year on...

Read More Most Regions Enjoyed an Increase in Shopper Traffic Last Week
RETAIL CONVERSION – THE COFFEE TABLE THEORY...

When evaluating retail conversion across your estate, you’d be wise to think about this metric as a leg on a coffee table. Sure, like a single table leg, retail conversion analysis is important – but it’s actually not very useful on its own. In fact, there are three other...

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No Claims Discount Database launched...

For the first time in the UK, the insurance industry will be able to confidently, quickly and easily validate individual's ‘no claims’ his...

Read More No Claims Discount Database launched
The 10 common traps of segmenting customers – Pa...

Of all the activities in the business cycle, the segmentation initiative is always the most predictable – in its approach, its lack of success and its perpetual recurrence. Read on for the second part of my post on the most common traps of segmenting c...

Read More The 10 common traps of segmenting customers – Part 2