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Posts Tagged ‘ b2b marketing ’

Sky opts for Experian to optimise customer prospect marketing

  • December 10th, 2012
  • Posted in Identity and Fraud . Marketing and Customer Insight

Experian has unveiled a new contract with media giant Sky to help it refine its prospect marketing strategy and grow the size and quality of its client base.[ READ MORE ]

How to build a targeted B2B prospect list

  • November 22nd, 2012
  • Posted in Marketing and Customer Insight . Small Business

Targeting is arguably the most important part of Business prospecting. You can have a brilliant product with a great offer and wonderful creative to sell it, but if it goes to someone who is just not going to be interested, none of this matters.[ READ MORE ]

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