b2b marketing

Data and the art of business marketing...

Posted on Sep 25 2013 by
In today’s multi-channel environment, with technology constantly evolving and smart device ownership increasing beyond the human population. There are more ways to communicate with customers and prospects than ever before...

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Prospect marketing that really works...

Posted on Sep 24 2013 by
Healthy business growth depends on healthy prospects; which has provoked many businesses to review their contact pools and consider ways to turn more leads into sales. Perhaps the biggest challenge for B2B businesses is...

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6 questions to ask about your database, today!...

Posted on Sep 23 2013 by
Every business that deals in B2B marketing needs a database of customer and prospective customer details. If your database is managed regularly and correctly, then life can be a lot simpler for you and your business. Excellent...

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One-stop business intelligence service for SMEs...

Posted on May 20 2013 by
Experian has been working hard to make its business information more accessible to small and medium sized firms (SMEs). This week we announced the most significant step so far in that journey. We’ve just launched Business...

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Sky opts for Experian to optimise customer prospect marketin...

Posted on Dec 10 2012 by
Experian has unveiled a new contract with media giant Sky to help it refine its prospect marketing strategy and grow the size and quality of its client base. The latest move builds on the success of Sky’s optimised customer...

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How to build a targeted B2B prospect list...

Posted on Nov 22 2012 by
Targeting is arguably the most important part of Business prospecting. You can have a brilliant product with a great offer and wonderful creative to sell it, but if it goes to someone who is just not going to be interested, none...

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