Tag: big data

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Digital Trends 2013: The Potential of Big Data...

Data has undoubtedly been a marketing buzzword now for a number of years. On the marketing conference circuit in 2012, no agenda was complete without an array of presentations warning us to ‘watch out’ and telling us to ‘get ready’ for the Big Data explosi...

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Collections benchmarking for banks and financial insti...

Vikas Kumar is a senior consultant in Decision Analytics' Global Consulting Practice. He outlines the critical rationale behind effective collections...

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Data Strategy Awards – What a Night!...

Last Thursday I spent a great night celebrating the best in data-driven marketing at the Marketing Week Data Strategy Awards. As Associate Sponsor, the Experian Marketing Services team were there in force along with some of our clients - many of whom were lucky enough to have been...

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Graphic – Tackling the Public Sector’s £20...

Analysis, trends and best practice for public sector...

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Santa is a fraud...

Santa is a fraud. Just look at the warning signs, says device recognition specialist and Experian international partner iovation. It identifies one billion mobile devices globally and currently conducts 2.5 billion device reputation checks a year. It enables clients to assess the likelihood of transactions being fraudulent based on...

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Are lenders seeing all the distress signals?...

Already well-established within the UK credit industry, data sharing has proved a highly rewarding tool for responsible lenders for more than 30 years. However, with the global financial meltdown of the past few years, access to timely, quality data from some of the UK’s largest creditors, combined with enriched...

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Is Big Data the new CRM?...

I recently attended a conference about Big Data. All the big IT players were there, lots of clever stuff was discussed and new toys and techniques were dangled in front of us all in the promise of making our businesses more effective. But then I had a feeling of...

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Big Data – big headache or big opportunity...

We live in an increasingly digital society. We shop, meet friends, research our holidays, learn and play games online using computers, smartphones and tablets. GPS-enabled smartphones broadcast our position and smart electricity meters can now broadcast our electricity consumption 24 hours a day, 365 days a...

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6 Essential steps to define your big data strategy...

Stick to core data strategy principles regardless of the size of your data Developing a data strategy is nothing new – many organisations have been focussed on the topic for years. However history shows many organisations struggle to get the right level of engagement, leaving such initiatives stalling, with...

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