Black Friday

Changing retail trends – four day Black Friday and Cyber…

Check out this article to see what happened in retail over the Black Friday and Cyber Monday weekend and to understand what this shift in consumer behaviour could mean for...

Blog - Dec 2015
Web sees spending increase as Black Friday shoppers shift their…

With the dust settling after Black Friday 2015 we take a look at what happened online and put forward suggestions on what the rest of 2015 holds for...

Blog - Nov 2015
Karl’s KPIs – Black Friday and Cyber Monday subject lines…

How low should your discounts go this Black Friday and Cyber Monday? Data Analyst Karl Bond looks into the affects of different discounts in subjects lines compared to performance....

Blog - Nov 2015
What’s in your diary? The key dates for retail marketers…

Are you ready for the key retail dates of Christmas 2014? For instance, did you know Cyber Monday is being usurped by the new date for your diary, Manic Monday? We look at last year's data and make a...

Blog - Oct 2014
Are consumers shopping earlier or later in the festive season?

We’ve already seen online retail records broken with UK Internet users making 115 million visits to retail websites on Cyber Monday (2 December 2013) and unprecedented November shopping activity on...

Blog - Dec 2013