consumer behaviour

Having a universal view of the consumer is the core of moder...

Posted on Nov 04 2016 by
Companies try to reduce the anonymity of the online world by verifying customers primarily through identity challenge techniques (i.e., challenge-response questions), but the harsh reality is that most identity data has been...

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Boxing Day breaks retail records for sixth consecutive year...

Posted on Dec 27 2013 by
British shoppers made 129 million visits to retail websites on Boxing Day (26 December 2013) setting a new retail record for the sixth year in a row. Visit figures were up by 15% compared to Boxing Day last year and followed an...

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Cyber Monday eclipsed in new shopping trend...

Posted on Dec 11 2013 by
Traditional shopping patterns were disrupted this week with the emergence of a new peak in online shopping which we have decided to coin “Middle Cyber Monday”. For the first time ever, the second Monday of December 2013 (9...

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Young and not so reckless; how to engage digital natives ove...

Posted on Jan 18 2013 by
There is a well trodden customer strategy within many businesses: get them on board early and keep for them for life. Simple really, except that the two fundamental strands are now harder than ever. The younger generation today...

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Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections. For more information about Experian, visit our website.