consumer behaviour

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Data Breach: The insider threat – why it pays to…

Do you have access to details about your employees, including those who work on sensitive data within your supply chain? For many businesses, the answer may be ‘no’. And while historically, data...

Blog - Mar 2018
Having a universal view of the consumer is the core…

Companies try to reduce the anonymity of the online world by verifying customers primarily through identity challenge techniques (i.e., challenge-response questions), but the harsh reality is that...

Blog - Nov 2016