Tag: consumer insight

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Use Mobile to improve your client relationship...

What if you could improve your client relationship through mobile? Mobile is now a key part of our lives and users are expecting you to understand and use this new way of consuming and communicating; your users do not think in channels, so no matter which “channels” you’re using,...

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What the eye doesn’t see…...

Identifying the opportunities of mobile marketing. Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep up with technologies, but it’s insight into how this affects...

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The changing face of Britain’s tenants...

According to research by Shelter there are only 86 houses for sale in London that are within the reach of the average family. It is not surprising therefore that ONS statistics are showing that for the first time in almost 100 years there has been a reversal in the...

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Grab the attention of your best customer...

We all know that it is imperative to have a single view of your customer – who they are, what they want, and how they interact with your brand. So what is the best way for a company to get the attention of their best c...

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Understanding the 18-25 market...

How do we tap into the minds of young people? It’s a question that’s been exercising the minds of marketers and their agencies – how to target the elusive 18-25 market and give them something they want. The latest brand surveys suggest the answer may lie in getting to...

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Turning your credit report into your credit score...

Chris McGuckin outlines how your credit report is converted into your credit...

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How can banking move forward in post-crisis Britain?...

Derek Garriock, our Head of Business Solutions and former leader of Sales Transformational Design and Delivery for RBS, scrutinises the changes, challenges and opportunities facing the Banking and Financial Services sector during the next three to five...

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The changing face of the UK consumer part 2: Rurban Ge...

Our recent launch of the new version of the Mosaic consumer classification has really highlighted how much society has changed in the last ten years – housing (a topic covered in my previous post), aging and technology shifts all have a role to play. Brands need to be able...

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The changing face of the UK consumer part 1: Boomerang...

The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society using Mosaic has revealed that populations in urban centres are once more on the rise, the commuter belt is...

Read More The changing face of the UK consumer part 1: Boomerang Kids