consumer insight

Grab the attention of your best customer...

Posted on Jul 14 2014 by
Simon Martin is the Managing Director for Cross Channel Marketing We all know that it is imperative to have a single view of your customer – who they are, what they want, and how they interact with your brand. But...

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Understanding the 18-25 market...

Posted on Jun 19 2014 by
How do we tap into the minds of young people? It’s a question that’s been exercising the minds of marketers and their agencies – how to target the elusive 18-25 market and give them something they want. The latest brand...

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Turning your credit report into your credit score...

Posted on Jun 09 2014 by
by Chris McGuckin A recent Which? article suggested that nearly two out of three (63%) of adults have never checked their credit report. The £2 statutory report gives access to the data that Experian, and other credit...

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How can banking move forward in post-crisis Britain?...

Posted on May 29 2014 by
The UK banking and financial services sector now faces a new world that is being transformed through regulation, changing customer behaviour and new technologies.  We have launched a new series of insight papers named Banking...

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The changing face of the UK consumer part 2: Rurban Generati...

Posted on May 15 2014 by
Our recent launch of the new version of the Mosaic consumer classification has really highlighted how much society has changed in the last ten years – housing (a topic covered in my previous post), aging and technology shifts...

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The changing face of the UK consumer part 1: Boomerang Kids...

Posted on May 09 2014 by
The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society using Mosaic has revealed that...

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There is a wealth of data available – but what data ca...

Posted on May 07 2014 by
Here at Experian Decision Analytics we use the data at our disposal, our statistical knowledge and our business and market experience, to help lenders ensure they are making informed, and most importantly, responsible decisions...

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Mobile Britain’s omni-channel banking evolution...

Posted on May 01 2014 by
Despite the significant challenges faced by the UK’s banking sector over the last decade, there has been a dramatic evolution in the customer experience provided following the introduction of online, telephone and mobile...

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Growth through intelligent marketing...

Posted on Apr 29 2014 by
Today’s consumers expect a tailored customer experience which complements and supports their needs. And why wouldn’t they? When you go on Facebook the adverts are tailored to your interests and cookie tracking online means...

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