consumer insight

Use Mobile to improve your client relationship...

Posted on Aug 12 2014 by
Simon Martin is the Managing Director, Cross Channel Marketing at Experian What if you could improve your client relationship through mobile ? Mobile is now a key part of our lives; smartphones and tablets disrupted a lot of...

Read more ››

What the eye doesn’t see…...

Posted on Aug 05 2014 by
Identifying the opportunities of mobile marketing Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to...

Read more ››

The changing face of Britain’s tenants...

Posted on Jul 28 2014 by
According to research by Shelter there are only 86 houses for sale in London that are within the reach of the average family. It is not surprising therefore that ONS statistics are showing that for the first time in almost 100...

Read more ››

Grab the attention of your best customer...

Posted on Jul 14 2014 by
Simon Martin is the Managing Director for Cross Channel Marketing We all know that it is imperative to have a single view of your customer – who they are, what they want, and how they interact with your brand. But...

Read more ››

Understanding the 18-25 market...

Posted on Jun 19 2014 by
How do we tap into the minds of young people? It’s a question that’s been exercising the minds of marketers and their agencies – how to target the elusive 18-25 market and give them something they want. The latest brand...

Read more ››

Turning your credit report into your credit score...

Posted on Jun 09 2014 by
by Chris McGuckin A recent Which? article suggested that nearly two out of three (63%) of adults have never checked their credit report. The £2 statutory report gives access to the data that Experian, and other credit...

Read more ››

How can banking move forward in post-crisis Britain?...

Posted on May 29 2014 by
The UK banking and financial services sector now faces a new world that is being transformed through regulation, changing customer behaviour and new technologies.  We have launched a new series of insight papers named Banking...

Read more ››

The changing face of the UK consumer part 2: Rurban Generati...

Posted on May 15 2014 by
Our recent launch of the new version of the Mosaic consumer classification has really highlighted how much society has changed in the last ten years – housing (a topic covered in my previous post), aging and technology shifts...

Read more ››

The changing face of the UK consumer part 1: Boomerang Kids...

Posted on May 09 2014 by
The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society using Mosaic has revealed that...

Read more ››

Please select from the following feeds to subscribe to Latest Thinking Blog:

Latest Thinking

Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections.

For more information about Experian, visit our website.