Tag: consumer segmentation

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The 29 customer segments shopping in the UK – wh...

The UK adult population can be split into 29 customer segments – 16 female and 13 male – based on their purchasing habits, behaviours...

Read More The 29 customer segments shopping in the UK – where do you fit?
Pay monthly vs PAYG: predicting consumer preferences...

Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential...

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Why your digital footprint is only ever half the pictu...

With so much data available in the digital world marketers need to remember that the digital footprint is only half the picture. In this article James McGarva explains why geo-demographic data is required to add context to brands' digital...

Read More Why your digital footprint is only ever half the picture
How can you attract new customers?...

Customers are the lifeline of any business so it’s vital that you not only nurture your existing customers, but continue to look for new ones too. Especially so for businesses that have just entered the market, they tend to have limited resources and marketing budget, as well as not registering...

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Why are young renters and affluent couples falling pre...

Identity thieves prey on those in rented accommodation as easy-to-intercept mail and prolific use of online services mark this group as a target for fraudsters....

Read More Why are young renters and affluent couples falling prey to identity theft?
The changing face of Britain’s tenants...

According to research by Shelter there are only 86 houses for sale in London that are within the reach of the average family. It is not surprising therefore that ONS statistics are showing that for the first time in almost 100 years there has been a reversal in the...

Read More The changing face of Britain’s tenants
The changing face of the UK consumer part 2: Rurban Ge...

Our recent launch of the new version of the Mosaic consumer classification has really highlighted how much society has changed in the last ten years – housing (a topic covered in my previous post), aging and technology shifts all have a role to play. Brands need to be able...

Read More The changing face of the UK consumer part 2: Rurban Generation
The changing face of the UK consumer part 1: Boomerang...

The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society using Mosaic has revealed that populations in urban centres are once more on the rise, the commuter belt is...

Read More The changing face of the UK consumer part 1: Boomerang Kids
Consumer Segmentation: New Data Means New Insight...

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is expanding, more still are wondering, “What do we do with...

Read More Consumer Segmentation: New Data Means New Insight