consumer segmentation

Why your digital footprint is only ever half the picture...

Posted on Mar 29 2016 by
James says brands need to be aware that their digitally-sourced data may not be telling the whole story As marketers we’re desperate to understand our customers so that we can tailor our communications to suit their...

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How can you attract new customers?...

Posted on Feb 02 2016 by
Customers are the lifeline of any business so it’s vital that you not only nurture your existing customers, but continue to look for new ones too. Especially so for businesses that have just entered the market, they tend to...

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Why are young renters and affluent couples falling prey to i...

Posted on Nov 03 2014 by
Mosaic analysis* reveals single people in their 20s and 30s, living in rented accommodation, are the group most likely to become victims of identity theft and are almost twice as likely to be targeted than the national...

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The changing face of Britain’s tenants...

Posted on Jul 28 2014 by
According to research by Shelter there are only 86 houses for sale in London that are within the reach of the average family. It is not surprising therefore that ONS statistics are showing that for the first time in almost 100...

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The changing face of the UK consumer part 2: Rurban Generati...

Posted on May 15 2014 by
Our recent launch of the new version of the Mosaic consumer classification has really highlighted how much society has changed in the last ten years – housing (a topic covered in my previous post), aging and technology shifts...

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The changing face of the UK consumer part 1: Boomerang Kids...

Posted on May 09 2014 by
The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society using Mosaic has revealed that...

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Consumer Segmentation: New Data Means New Insight...

Posted on Apr 14 2014 by
Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is expanding, more still are...

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Discount Britain – why the UK is bought into the rise of b...

Posted on Apr 03 2014 by
The growth of pound shops and discount retailers on the high street is a long-standing phenomenon; retailers in this space are going from strength to strength and the popularity of discount shopping is at an all-time high. But...

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Endless possibilities. One Mosaic....

Posted on Mar 31 2014 by
The face of the United Kingdom is an ever-changing one as demographic and technology trends shift, altering the make-up of our countryside, towns and cities and the people who live there. As marketers, whether commercial or...

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