Posts Tagged ‘ consumer segmentation ’

Nick Mothershaw, Director Identity and Fraud Solutions, discusses the Fraud Report 2013

Join the webinar for first-hand analysis of the past 12 months and emerging fraud trends.[ READ MORE ]

Using Financial Strategy Segmentation to analyse the impact of fraud

To get more in-depth insight into the behaviour of some of Britain's most financially-stressed groups, we have provided Financial Strategy Segment (FSS) analysis in the Fraud Report 2013.[ READ MORE ]

Getting Armchair Travellers out of their seats

For travel marketers, the internet continues to grow in significance as customers examine reviews, check out destinations and look for the best deals online. Experian’s Mosaic Digital Insights, which draws on the Mosaic consumer segmentation, reveals a number of distinct online consumer behavioural groups – one of which is Armchair Travel Bookers. [ READ MORE ]

Current account fraud falls as mortgage fraud rises for sixth successive year

Fraud figures predicted to rise throughout 2013.[ READ MORE ]

Digital Trends 2013: Digital Living

The internet has undoubtedly become a massive part of our everyday lives – and the figures are there to support this statement. By 2013, there are expected to be 48 million UK internet users, and according to Ofcom’s latest stats 76% of British homes are now connected to the internet, a huge jump from 2000 when the figure stood at just 25%.[ READ MORE ]

Graphic – Tackling the Public Sector’s £20 billion fraud, error and loss iceberg

Analysis, trends and best practice for public sector bodies.[ READ MORE ]

Sky opts for Experian to optimise customer prospect marketing

Experian has unveiled a new contract with media giant Sky to help it refine its prospect marketing strategy and grow the size and quality of its client base.[ READ MORE ]

Is there a fundamental issue with market segmentations?

Make sure your segmentation is actionable. Having worked in the customer insight world for much longer than I care to remember I am still amazed by a recurring and underlying issue when it comes to planning market segmentation projects. [ READ MORE ]

5 recommendations for using segmentation online

This article will discuss how brands can leverage existing segmentation as part of their online acquisition strategies providing 5 key recommendations for putting segmentation at the heart of online acquisition. First though it’s worth explaining why existing segmentation isn’t used in online acquisition strategies.[ READ MORE ]