consumer segmentation

The 29 customer segments shopping in the UK – where…

The UK adult population can be split into 29 customer segments – 16 female and 13 male – based on their purchasing habits, behaviours and preferences. Discovering which groups your customers...

Blog - Jun 2017
Pay monthly vs PAYG: predicting consumer preferences

Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential as gas or electricity’. It...

Blog - May 2017
Why your digital footprint is only ever half the picture

With so much data available in the digital world marketers need to remember that the digital footprint is only half the picture. In this article James McGarva explains why geo-demographic data is...

Blog - Mar 2016
How can you attract new customers?

Customers are the lifeline of any business so it’s vital that you not only nurture your existing customers, but continue to look for new ones too. Especially so for businesses that have just...

Blog - Feb 2016
Why are young renters and affluent couples falling prey to…

Identity thieves prey on those in rented accommodation as easy-to-intercept mail and prolific use of online services mark this group as a target for fraudsters....

Blog - Nov 2014
The changing face of the UK consumer part 1: Boomerang…

The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society...

Blog - May 2014
Consumer Segmentation: New Data Means New Insight

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is...

Blog - Apr 2014
Discount Britain – why the UK is bought into the…

The growth of pound shops and discount retailers on the high street is a long-standing phenomenon; retailers in this space are going from strength to strength and the popularity of discount shopping...

Blog - Apr 2014
The changing identity of UK fraud victims

Affluent groups targeted less now than they were four years ago, while the reverse is now true for less wealthier...

Blog - Mar 2014
Fraud trends go under the spotlight

Find out how and where we're leading the fraud fight on behalf of consumers, industry and...

Blog - Jan 2014
The UK’s economy is growing – are you ready to…

According to the Office of Budgetary Responsibility (OBR) UK economic growth is strengthening and is reported to be growing faster than any other major economy - including France, Germany and...

Blog - Dec 2013
Black is the opposite of white

Our market-leading software can help you to optimise your contact...

Blog - Oct 2013