Tag: cross-channel marketing

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5 steps to a good customer marketing database...

As a small or medium business, you may not have the impressive budgets that larger companies have to spend on their sales and marketing campaigns which means all campaigns you create need to be as targeted and cost effective as possible. A well organised and up to date customer...

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Silos in organisations remain key barrier to cross-cha...

The below is taken from the 2016 Digital Marketer Report, available in full here. Silos in organisations have long been a significant barrier to marketers and their ability to deliver smooth and seamless customer experiences. The simple fact is that if one channel is run by one team and...

Read More Silos in organisations remain key barrier to cross-channel marketing – especially for big business
The four absolute fundamentals for cross-channel marke...

Cross-channel marketing is the holy grail, but what building blocks - or 'fundamentals' - are required for your cross-channel marketing attempts to be effective?...

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Tips to improving your digital marketing...

55 per cent of B2B buyers search for information on social media with 52 per cent of B2B buyers saying they expect half of their purchases to be made online by 20181. Yet whilst 95 per cent of B2B marketers have created corporate social media accounts, half are still not...

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Email+ is the road to cross channel – straightforward ...

If you're struggling with how to embrace cross-channel marketing then give Email+ a go. Read this article to find out a bit more. Easy, straightforward and...

Read More Email+ is the road to cross channel – straightforward and practical transitioning to cross-channel marketing
How can you attract new customers?...

Customers are the lifeline of any business so it’s vital that you not only nurture your existing customers, but continue to look for new ones too. Especially so for businesses that have just entered the market, they tend to have limited resources and marketing budget, as well as not registering...

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The six steps to designing a flexible customer journey...

Goodbye funnels, hello journeys. Traditional customer funnels are fast becoming a thing of the past – outdated by the multi-channel and multi-device nature of modern consumers. Are you up to speed? Is your journey flexible e...

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Identity, intelligence and interactions – the three in...

Tom Blacksell underlines the three core disciplines of modern marketing. In order to run effective, efficient and scalable marketing programmes brands need to get to grips with Identity, Intelligence and Interactions. To find out more read...

Read More Identity, intelligence and interactions – the three ingredients of customer-centric modern cross-channel marketing
Social media for SMEs – the statistics...

Social media plays an important role in online marketing with statistics revealing the huge numbers of people around the world using Twitter (271 million), LinkedIn (300 million) and Facebook (1.2 billion) (1). More and more small businesses are using social media as 26 per cent of SME marketers spend...

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