cross-channel marketing

The four absolute fundamentals for cross-channel marketing...

Posted on Feb 24 2016 by
We’ve been talking a lot recently about how to adapt to a cross-channel marketing strategy using the Email+ approach, starting with your email channel and then one-by-one adding your other channels. This is a very pragmatic...

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Tips to improving your digital marketing...

Posted on Feb 19 2016 by
55 per cent of B2B buyers search for information on social media with 52 per cent of B2B buyers saying they expect half of their purchases to be made online by 20181. Yet whilst 95 per cent of B2B marketers have created...

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Email+ is the road to cross channel – straightforward and ...

Posted on Feb 18 2016 by
If you're struggling with how to tackle the cross-channel conundrum I suggest you use the Email+ approach Cross-channel marketing consultant Jalna Soulage recently hosted a webinar on the Email+ approach which you may be...

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How can you attract new customers?...

Posted on Feb 02 2016 by
Customers are the lifeline of any business so it’s vital that you not only nurture your existing customers, but continue to look for new ones too. Especially so for businesses that have just entered the market, they tend to...

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The six steps to designing a flexible customer journey...

Posted on Jan 11 2016 by
Do you have a handle on your flexible customer journey? Dan recently presented a webinar on Efficient and effective customer-centric experience design in a cross-channel world. You can view the recording here. Goodbye...

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Identity, intelligence and interactions – the three ingred...

Posted on Dec 29 2015 by
Tom Blacksell underlines the three key ingredients of successful marketing This article is expanded upon in the recently released paper #6for16 - six views on the world of digital marketing for the year ahead - grab your...

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Social media for SMEs – the statistics...

Posted on Dec 22 2015 by
Social media plays an important role in online marketing with statistics revealing the huge numbers of people around the world using Twitter (271 million), LinkedIn (300 million) and Facebook (1.2 billion) (1). More and more...

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What is contextual marketing? Definition and explanation...

Posted on Dec 11 2015 by
Are you part of the contextual marketing revolution? An inescapable buzzword you may have heard doing the rounds recently is the term ‘contextual marketing’ so to accompany our recent white paper on the same subject I...

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Big brands must get over silo issues to embrace cross-channe...

Posted on Nov 30 2015 by
Simon Martin feels organisations can no longer afford to allow silos to develop This article is from Simon's Naked Emperor series on The Drum. It’s a strange situation… those with the most to gain have the hardest path...

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