cross-channel marketing

5 steps to a good customer marketing database

As a small or medium business, you may not have the impressive budgets that larger companies have to spend on their sales and marketing campaigns which means all campaigns you create need to be as...

Blog - Aug 2016
Silos in organisations remain key barrier to cross-channel marketing –…

The below is taken from the 2016 Digital Marketer Report, available in full here. Silos in organisations have long been a significant barrier to marketers and their ability to deliver smooth and...

Blog - Jul 2016
The four absolute fundamentals for cross-channel marketing

Cross-channel marketing is the holy grail, but what building blocks - or 'fundamentals' - are required for your cross-channel marketing attempts to be effective?...

Blog - Feb 2016
Tips to improving your digital marketing

55 per cent of B2B buyers search for information on social media with 52 per cent of B2B buyers saying they expect half of their purchases to be made online by 20181. Yet whilst 95 per cent of B2B...

Blog - Feb 2016
Email+ is the road to cross channel – straightforward and…

If you're struggling with how to embrace cross-channel marketing then give Email+ a go. Read this article to find out a bit more. Easy, straightforward and...

Blog - Feb 2016
How can you attract new customers?

Customers are the lifeline of any business so it’s vital that you not only nurture your existing customers, but continue to look for new ones too. Especially so for businesses that have just...

Blog - Feb 2016
The six steps to designing a flexible customer journey

Goodbye funnels, hello journeys. Traditional customer funnels are fast becoming a thing of the past – outdated by the multi-channel and multi-device nature of modern consumers. Are you up to speed?...

Blog - Jan 2016
Identity, intelligence and interactions – the three ingredients of customer-centric…

Tom Blacksell underlines the three core disciplines of modern marketing. In order to run effective, efficient and scalable marketing programmes brands need to get to grips with Identity, Intelligence...

Blog - Dec 2015
Social media for SMEs – the statistics

Social media plays an important role in online marketing with statistics revealing the huge numbers of people around the world using Twitter (271 million), LinkedIn (300 million) and Facebook (1.2...

Blog - Dec 2015
What is contextual marketing? Definition and explanation

Contextual marketing is the practice of using what is known about customers to improve the way we communicate with them. This context is what improves the relationship and the customer...

Blog - Dec 2015
Big brands must get over silo issues to embrace cross-channel…

Marketing has moved past campaign management and channel-specific roles. In this article Experian Managing Director Simon Martin explains why brands have to remove silos to market more...

Blog - Nov 2015
SMEs guide to preparing for Christmas

As the Christmas season starts to loom upon us, SMEs up and down the country are preparing for the most lucrative trading opportunity of the year. In the next few weeks, everyone will be rushing to...

Blog - Nov 2015