cross-channel marketing

How to choose the right contact strategy when there are…

Customers are individuals, with specific behaviours and preferences which dictate how, and when, they want to be communicated with. However, with potentially many millions of customers (or...

Blog - Aug 2015
Eight marketing tips for smes

Know your strengths and weaknesses You should constantly be aware of these and review them on a regular basis, especially your weaknesses. Be honest with yourself, as this could be the reason why...

Blog - Aug 2015
The top three barriers to cross-channel retail marketing and what…

Retail marketing needs to adapt to become cross channel. Check out this post by Andy Saville which highlights the biggest barriers and how you can overcome...

Blog - Jul 2015
The top three challenges to creating a Single Customer View…

This post explains the top challenges facing marketers in their attempts to build single customer views in order to make their marketing more efficient and...

Blog - Jun 2015
Somebody that you used to know? – Re-energise inactive subscribers…

Reactivation campaigns are a great way of re-engaging with inactive subscribers, cleaning your database and avoiding spam traps - for more read this...

Blog - Mar 2015
The issue of showrooming – bridging the gap between offline…

'Showrooming' is a concern to retail marketers. In this article Experian's Debbie Oates explains how brands need to combine their offline, online and cross-device channels to...

Blog - Mar 2015
Moving from a multi-channel to a cross-channel approach

Cross-channel marketing is the optimum strategy for marketers. But how many marketers know the difference between cross-channel and multi-channel? and How can you move from one to the...

Blog - Nov 2014
CASE STUDY: Selling boilers on Facebook? Cross-channel marketing opens up…

Some brands might think they just aren't suited to social media advertising. This case study shows that using the right techniques it is possible to successfully advertise anything on...

Blog - Oct 2014
How can banking move forward in post-crisis Britain?

Derek Garriock, our Head of Business Solutions and former leader of Sales Transformational Design and Delivery for RBS, scrutinises the changes, challenges and opportunities facing the Banking and...

Blog - May 2014
Growth through intelligent marketing

‘Today’s consumers expect a tailored customer experience which complements and supports their needs. And why wouldn’t they? Ultimately, when using analytics for marketing you will naturally...

Blog - Apr 2014
Santander selects PowerCurve to support customer acquisition and business growth

PowerCurve Originations and PowerCurve Customer Management solutions will help Santander support customer acquisitions and portfolio review...

Blog - Mar 2014
Email remarketing – opportunities and barriers

Automated email marketing, event-triggered email, behavioural email, abandoned shopping cart email and now retargeting emails. Call the technique what you will, it’s been possible to do this for...

Blog - Jan 2014