cross-channel marketing

SMEs guide to preparing for Christmas...

Posted on Nov 16 2015 by
As the Christmas season starts to loom upon us, SMEs up and down the country are preparing for the most lucrative trading opportunity of the year. In the next few weeks, everyone will be rushing to buy their Christmas presents,...

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How to choose the right contact strategy when there are more...

Posted on Aug 17 2015 by
Customers are individuals, with specific behaviours and preferences which dictate how, and when, they want to be communicated with. However, with potentially many millions of customers (or prospects) with whom to communicate,...

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Eight marketing tips for smes...

Posted on Aug 14 2015 by
Know your strengths and weaknesses You should constantly be aware of these and review them on a regular basis, especially your weaknesses. Be honest with yourself, as this could be the reason why customers are going to your...

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The top three barriers to cross-channel retail marketing and...

Posted on Jul 09 2015 by
Marketers have to accompany their audience as they move across channels As we know modern customers live their lives, whether it’s work or play, across a range of digital and physical locations. Online includes social media...

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The top three challenges to creating a Single Customer View ...

Posted on Jun 11 2015 by
We held a webinar on this subject in November 2015. We recommend you watch the recording for How to create one view of your customer - learn more at every touchpoint. In order to communicate with our customers we need to...

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Somebody that you used to know? – Re-energise inactive...

Posted on Mar 31 2015 by
Reactivation emails are an important way to re-engage with customers: Download the free white paper for more Download the free white paper on creating reactivation campaigns here. Subscriber lists are valuable tools for...

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The issue of showrooming – bridging the gap between offlin...

Posted on Mar 26 2015 by
'Bridging the gap between online and offline will be a key differentiator for retailers in the coming years' - Experian's Debbie Oates Many marketers that I meet mistakenly assume that the customer journey starts and finishes...

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Royal babies and Rugby World Cups – How to cater for t...

Posted on Mar 25 2015 by
For more marketing insights and tips on 2015 events download the free Insights Calendar Planning is everything in marketing. Being well prepared and sufficiently organised is often the decisive factor in whether a campaign is...

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Moving from a multi-channel to a cross-channel approach...

Posted on Nov 14 2014 by
People are producing more data than ever before, from a wider and wider range of devices and an ever-growing number of channels. Because of this, as marketers, how we communicate with our customers is getting more and more...

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