Tag: cross-channel marketing

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What is contextual marketing? Definition and explanati...

Contextual marketing is the practice of using what is known about customers to improve the way we communicate with them. This context is what improves the relationship and the customer...

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Big brands must get over silo issues to embrace cross-...

Marketing has moved past campaign management and channel-specific roles. In this article Experian Managing Director Simon Martin explains why brands have to remove silos to market more...

Read More Big brands must get over silo issues to embrace cross-channel approach and enable intelligent customer interactions
SMEs guide to preparing for Christmas...

As the Christmas season starts to loom upon us, SMEs up and down the country are preparing for the most lucrative trading opportunity of the year. In the next few weeks, everyone will be rushing to buy their Christmas presents, businesses will have their highest demand of the year...

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How to choose the right contact strategy when there ar...

Customers are individuals, with specific behaviours and preferences which dictate how, and when, they want to be communicated with. However, with potentially many millions of customers (or prospects) with whom to communicate, many different channels available, a multitude of messages and products, as well as limits on the volumes and...

Read More How to choose the right contact strategy when there are more possibilities than there are stars in the universe
Eight marketing tips for smes...

Know your strengths and weaknesses You should constantly be aware of these and review them on a regular basis, especially your weaknesses. Be honest with yourself, as this could be the reason why customers are going to your competitors instead. Make it an objective to work on these weaknesses...

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The top three barriers to cross-channel retail marketi...

Retail marketing needs to adapt to become cross channel. Check out this post by Andy Saville which highlights the biggest barriers and how you can overcome...

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The top three challenges to creating a Single Customer...

This post explains the top challenges facing marketers in their attempts to build single customer views in order to make their marketing more efficient and...

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Somebody that you used to know? – Re-energise in...

Reactivation campaigns are a great way of re-engaging with inactive subscribers, cleaning your database and avoiding spam traps - for more read this...

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The issue of showrooming – bridging the gap between of...

'Showrooming' is a concern to retail marketers. In this article Experian's Debbie Oates explains how brands need to combine their offline, online and cross-device channels to...

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