Tag: customer acquisition

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There are multiple challenges to creating a great digi...

Content in this blog is an extract from our ‘digital onboarding’ whitepaper. For organisations that want to use a high-quality digital platform to reliably turn prospects into customers, the future can’t come soon enough. Customer feedback has suggested that some current onboarding systems could be considered not fit for...

Read More There are multiple challenges to creating a great digital experience
How will Wealth, Life or Pension providers find and wi...

A generation ago, if you needed to grow a customer base you would put a fleet of new salesmen on the road – if only business was that easy n...

Read More How will Wealth, Life or Pension providers find and win new business in the digital age?
Why remembering the individuals behind the data is mor...

As part of our #6for16 series Experian Managing Director Matthew Dunn explains why he thinks 2016 will be the year brands are forced to take customer centricity to heart....

Read More Why remembering the individuals behind the data is more important than ever
Showdown! Online Marketing versus Direct Mail...

The cost savings of online marketing over direct mail may not be as big as you think. Acquisition budgets have been migrating online for a number of years now. Double digit year on year growth, relatively cheap media and real time optimisation have made the transition somewhat inevitable. Certainly...

Read More Showdown! Online Marketing versus Direct Mail