Showdown! Online Marketing versus Direct Mail

• November 30th, 2012
• Posted in Marketing and Customer Insight

The cost savings of online marketing over direct mail may not be as big as you think. Acquisition budgets have been migrating online for a number of years now. Double digit year on year growth, relatively cheap media and real time optimisation have made the transition somewhat inevitable. Certainly I was one of those quick to prophesise the demise of offline channels like direct mail. [ READ MORE ]