customer acquisition

Why remembering the individuals behind the data is more impo...

Posted on Feb 11 2016 by
Matthew Dunn believes customer centricity will continue to be a hugely important aspect of marketing in 2016 This article is an extract from #6for16 – six views on  the world of digital marketing for the year ahead. Grab...

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Showdown! Online Marketing versus Direct Mail...

Posted on Nov 30 2012 by
The cost savings of online marketing over direct mail may not be as big as you think. Acquisition budgets have been migrating online for a number of years now. Double digit year on year growth, relatively cheap media and real...

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Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections. For more information about Experian, visit our website.