Tag: customer centricity

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Do you know what your customers are thinking? When it ...

Any company, small or large, depends on its customers for business – and therefore success. They’re the lifeblood. And yet, our research has revealed that in the event of a crisis, specifically a data breach, businesses can become introspective and (unintentionally) put their interests ahead of their customers. Our findings...

Read More Do you know what your customers are thinking? When it comes to data breach response, there could be a chance you are not on the same page
Why remembering the individuals behind the data is mor...

As part of our #6for16 series Experian Managing Director Matthew Dunn explains why he thinks 2016 will be the year brands are forced to take customer centricity to heart....

Read More Why remembering the individuals behind the data is more important than ever
From concept to reality: achieving the Single Customer...

Fundamental to the concept of a Single Customer View is the understanding that customers are at the heart of business operations and marketing strategies. In the information age, this isn’t a ‘soft’ aspiration — it is one that is central to successful businesses. Find out more about the prices...

Read More From concept to reality: achieving the Single Customer View