Tag: customer centricity

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Why remembering the individuals behind the data is mor...

As part of our #6for16 series Experian Managing Director Matthew Dunn explains why he thinks 2016 will be the year brands are forced to take customer centricity to heart....

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From concept to reality: achieving the Single Customer...

Fundamental to the concept of a Single Customer View is the understanding that customers are at the heart of business operations and marketing strategies. In the information age, this isn’t a ‘soft’ aspiration — it is one that is central to successful businesses. Find out more about the prices...

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