customer centricity

Why remembering the individuals behind the data is more impo...

Posted on Feb 11 2016 by
Matthew Dunn believes customer centricity will continue to be a hugely important aspect of marketing in 2016 This article is an extract from #6for16 – six views on  the world of digital marketing for the year ahead. Grab...

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From concept to reality: achieving the Single Customer View...

Posted on Nov 18 2013 by
  Fundamental to the concept of a Single Customer View is the understanding that customers are at the heart of business operations and marketing strategies. In the information age, this isn’t a ‘soft’ aspiration —...

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