customer engagement

Recognise and reward your best customers through customer lo...

Posted on Apr 24 2016 by
Customer loyalty schemes are a powerful way to improve your customer-retention levels. There is no definitive number, but estimates are that it costs four to ten times more to acquire a customer(1) than to retain one so finding...

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Lack of online presence is one of the top three reasons for ...

Posted on Apr 12 2016 by
Marketing and the digital tools that can be used has evolved rapidly over the past decade. Small business owners now have an array of options when it comes to raising awareness of their company. From traditional marketing of...

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Finding your most valuable B2B customers...

Posted on Mar 09 2016 by
All customers are not created equal. Every business will find some customers more valuable than others for various reasons; whether it’s by the value of purchase, ease of managing the account or beneficial business...

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Tips to improving your digital marketing...

Posted on Feb 19 2016 by
55 per cent of B2B buyers search for information on social media with 52 per cent of B2B buyers saying they expect half of their purchases to be made online by 20181. Yet whilst 95 per cent of B2B marketers have created...

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How satisfied were customers in 2015?...

Posted on Feb 16 2016 by
The latest UK Customer Satisfaction Index (UKCSI) from The Institute of Customer Service was released this month. The 2015 report outlines the core ingredients of excellent service, factors shaping customers’ needs and the need...

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How can you attract new customers?...

Posted on Feb 02 2016 by
Customers are the lifeline of any business so it’s vital that you not only nurture your existing customers, but continue to look for new ones too. Especially so for businesses that have just entered the market, they tend to...

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Social media for SMEs – the statistics...

Posted on Dec 22 2015 by
Social media plays an important role in online marketing with statistics revealing the huge numbers of people around the world using Twitter (271 million), LinkedIn (300 million) and Facebook (1.2 billion) (1). More and more...

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Benefits of going green for your company...

Posted on Oct 21 2015 by
On Monday 5th October, under new Government regulations large retailers with over 250 employees started charging 5p for carrier bags in hope that it‘ll cut the 7.6bn bags given to shoppers every year. Plastic bags aren’t...

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Network like a Pro...

Posted on Oct 08 2015 by
In business, the best way to getting to know people to help your company grow is by networking. It’s a great way to boost your profile, meet potential partners, suppliers and investors or even win new customers. A quarter of...

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