customer engagement

Benefits of going green for your company...

Posted on Oct 21 2015 by
On Monday 5th October, under new Government regulations large retailers with over 250 employees started charging 5p for carrier bags in hope that it‘ll cut the 7.6bn bags given to shoppers every year. Plastic bags aren’t...

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Network like a Pro...

Posted on Oct 08 2015 by
In business, the best way to getting to know people to help your company grow is by networking. It’s a great way to boost your profile, meet potential partners, suppliers and investors or even win new customers. A quarter of...

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Good customer service can help your company excel...

Posted on Oct 02 2015 by
In light of Customer Service week 2015 (5th - 9th October), we focus on the importance of excellent customer service in your company and the UK economy. Giving you tips on how you can demonstrate and put this into practice and...

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7 tips to turn leads into sales...

Posted on Sep 17 2015 by
Email marketing remains the most popular lead generation method and is gaining popularity in usage with 87% of marketers using it, ranking highest in sources of qualified leads. Direct mail and telemarketing followed closely with...

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Eight marketing tips for smes...

Posted on Aug 14 2015 by
Know your strengths and weaknesses You should constantly be aware of these and review them on a regular basis, especially your weaknesses. Be honest with yourself, as this could be the reason why customers are going to your...

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Impatience is a virtue when it comes to quick and easy onlin...

Posted on Jan 21 2015 by
Online gamers are notoriously impatient. Our research* shows that the online gaming community has the lowest tolerance for identity checks at a maximum of just four minutes. That’s a total allowance of around 240 seconds’...

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How to become more social in a Cross Channel World...

Posted on Sep 23 2014 by
One of the main issues with cross channel marketing is that it requires marketers to think differently about the way in which they engage with their customers. The traditional methods, broadcasting regular messages via a few set...

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Use Mobile to improve your client relationship...

Posted on Aug 12 2014 by
Simon Martin is the Managing Director, Cross Channel Marketing at Experian What if you could improve your client relationship through mobile ? Mobile is now a key part of our lives; smartphones and tablets disrupted a lot of...

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What the eye doesn’t see…...

Posted on Aug 05 2014 by
Identifying the opportunities of mobile marketing Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep...

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Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections. For more information about Experian, visit our website.