customer engagement

Eight marketing tips for smes

Know your strengths and weaknesses You should constantly be aware of these and review them on a regular basis, especially your weaknesses. Be honest with yourself, as this could be the reason why...

Blog - Aug 2015
Impatience is a virtue when it comes to quick and…

Our research shows that the online gaming community has the lowest tolerance for identity checks at a maximum of just four minutes - significantly lower than other commercial...

Blog - Jan 2015
Plug in to Payments FM

Payments FM gets a...

Blog - Jul 2014
How can banking move forward in post-crisis Britain?

Derek Garriock, our Head of Business Solutions and former leader of Sales Transformational Design and Delivery for RBS, scrutinises the changes, challenges and opportunities facing the Banking and...

Blog - May 2014
Growth through intelligent marketing

‘Today’s consumers expect a tailored customer experience which complements and supports their needs. And why wouldn’t they? Ultimately, when using analytics for marketing you will naturally...

Blog - Apr 2014
Customer Lifetime Value part 1: quality and quantity

How do you identify and engage the customers who are more likely to be loyal, first time and every time, for a long and mutually beneficial relationship? Lifetime Value modelling is one way to do...

Blog - Mar 2014
Planning successful customer acquisition strategies

At the planning stage it is important to assess these and understand how campaigns can be developed and refined over time. So what needs to be considered for a successful customer acquisition...

Blog - Mar 2014
Credit Risk, Capital Planning & Requirements from the FCA

Hear how risk and audit teams should respond to the anchor scenario released by the Financial Conduct Association (FCA) from economist Mark...

Blog - Feb 2014
Welcome to analytics

Receive priority information and exclusive invitations to join events and webinars via our Analytics Knowledge...

Blog - Nov 2013
Utilities podcast – Smart Meters

Get on-demand access to our on-going series of podcasts, delivered by our industry...

Blog - Sep 2013
Know your customer or lose your customer

Empowered consumers will ultimately decide which lenders have earned their trust, so it’s vital businesses understand their customers' needs to cement long-lasting...

Blog - Sep 2013
The real view of a customer journey

Banking is integral to your customers' lives, and how you choose to engage with them is an integral part of the relationship’s...

Blog - Aug 2013