customer experience

We all live in a review culture – why consumer…

Customers are demanding. Consumers expect a good customer experience. What’s more, we live in a review culture – meaning customer experience truly is king. As marketers we need to be able to...

Blog - Mar 2018
How organisations can learn from disruptive innovators

Innovation has changed all markets and sectors, shifted us to an ‘always-on’ culture, and placed new-entrants and competitors at the centre of an environment where constant evolution is the norm....

Blog - Sep 2017
The increasing importance of personalised treatment and customer experience in…

The way a credit provider handles missed payments or financial difficulty is key to customers and their likelihood to stay with and recommend a brand, such as yours. Research shows that more than...

Blog - Aug 2017
Why employees and customers are the best people to reshape…

Once an organisation has mapped its customer journey(s) and identified problem areas, it’s tempting for executives to swoop in and start fixing things through existing strategies and age-old...

Blog - Aug 2017
Do you know what your customers are thinking? When it…

Any company, small or large, depends on its customers for business – and therefore success. They’re the lifeblood. And yet, our research has revealed that in the event of a crisis, specifically...

Blog - Jun 2017
6 opportunities for growth using Open Banking

Open Banking is considered to be the catalyst that will transform the UK banking industry. As traditional banking models evolve, new opportunities to acquire customers, minimise risks and enhance...

Blog - Jun 2017
Adopting customer-centric processes for a better customer experience

Most customers are no longer satisfied with a single annual statement, which is commonly one of the only pieces of correspondence pension providers have with their customers. They now want, and...

Blog - May 2017
How FinTechs disrupt retail banking and other financial services
How FinTechs disrupts retail banking (and other financial services)

The growing FinTech sector is a hive of innovation that is starting to deliver consumer services which challenge ideas about the role and function of traditional banks and other financial service...

Blog - Mar 2017
5 steps to a good customer marketing database

As a small or medium business, you may not have the impressive budgets that larger companies have to spend on their sales and marketing campaigns which means all campaigns you create need to be as...

Blog - Aug 2016
Customer experience is king – but marketers still struggle to…

According to data from the recent 2016 Digital Marketer Report customer experience is the main priority for marketers but they are still struggling to take full...

Blog - Jul 2016
The Power of Data – Marketing intelligence is about turning…

This is the second in our series of videos produced with the drum. This time Colin Grieves tackles how to turn marketing insight into...

Blog - Jun 2016
Should my small businesses care about SEO?

A lack of awareness and knowledge of the benefits that Search Engine Optimisations (SEO) can bring means that 60 per cent of SME marketers are not investing in SEO(1).  A benchmark study of the top...

Blog - May 2016