customer insight

More than one in four Britons won’t shop around for the be...

Posted on Apr 28 2016 by
Britons could be throwing away hundreds of pounds every year by not shopping around for the best deals, our research has found. The YouGov survey revealed that more than one in four (26%) of 18 to 55-year-olds are unwilling to...

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Recognise and reward your best customers through customer lo...

Posted on Apr 24 2016 by
Customer loyalty schemes are a powerful way to improve your customer-retention levels. There is no definitive number, but estimates are that it costs four to ten times more to acquire a customer(1) than to retain one so finding...

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Finding your most valuable B2B customers...

Posted on Mar 09 2016 by
All customers are not created equal. Every business will find some customers more valuable than others for various reasons; whether it’s by the value of purchase, ease of managing the account or beneficial business...

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How satisfied were customers in 2015?...

Posted on Feb 16 2016 by
The latest UK Customer Satisfaction Index (UKCSI) from The Institute of Customer Service was released this month. The 2015 report outlines the core ingredients of excellent service, factors shaping customers’ needs and the need...

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Millennials’ work-ethic underpinned by high expectatio...

Posted on Feb 08 2016 by
The future’s bright in the eyes of Millennials with many willing to work hard and save carefully to get there. Our research into this key segment of 18 to 34 year-olds, highlights their determination to lay down the...

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Cash-savvy millennials out-saving their free-spending parent...

Posted on Feb 03 2016 by
Many from the Millennial generation have learnt from their parents' mistakes when it comes to their finances, it has emerged. New research from our Millennial Me & My Money report, reveals nearly half that (45%) of...

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Blog highlights of 2015...

Posted on Dec 03 2015 by
With 2015 coming to an end, we thought it’d be a good idea to take a look back at the most read blogs of the year. We saw that you were interested in a range of topics from credit scores to being environmentally friendly to...

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This Christmas’ hottest products revealed...

Posted on Nov 26 2015 by
Black Friday is just days away and despite some retailers like Asda pulling out of the retail bonanza this year, UK consumers are more excited than ever about the retail festive period. In fact, according to our Hitwise® online...

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