Tag: customer insight

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Effective marketing — the perfect recipe...

My last blog explored how big data gives marketers the power to ‘see’ their customers as individuals. It’s time to see how we can mix these ingredients to create insight that allows understand our customers and engage them in ever-more targeted and relevant ways....

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Joe’s Story for Insurance...

Technology has revolutionised the way we all buy our insurance. But successfully finding, winning and retaining the right customers, while shutting out the fraudsters is critical to success....

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Cyber Monday eclipsed in new shopping trend...

Traditional shopping patterns were disrupted this week with the emergence of a new peak in online shopping which we have decided to coin “Middle Cyber Monday”. For the first time ever, the second Monday of December 2013 (9 December) outperformed the first Monday of December 2013 (2 December “Cyber...

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The power of emotion in your customer future...

At our UK Credit Risk Summit in October, Richard Seymour, Futurologist and Partner at Seymourpowell, gave a dynamic and exciting talk on the power of emotion in your customer...

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One anonymised insurer’s view of an industry haunted b...

Tackling ghost-broking is not a back-office activity – fighting it is vital if insurers are going to maintain a competitive position and stop losses hitting p...

Read More One anonymised insurer’s view of an industry haunted by ghost-broking
The UK’s economy is growing – are you ready to take fu...

According to the Office of Budgetary Responsibility (OBR) UK economic growth is strengthening and is reported to be growing faster than any other major economy - including France, Germany and America. Consumer confidence is rising rapidly, supported by a steadily strengthening housing...

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A little more conversation for effective action...

A day in the life of an Experian consultant: Despite having access to a huge resource of people, technologies and expertise, two of the most powerful weapons at my daily disposal are decidedly low-tech — time and u...

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Utilities podcast – Fuel poverty and increasing ...

Get on-demand access to our on-going series of podcasts, delivered by our industry...

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Steep rise in the prevention of fraudulent credit card...

Our analysis shows that fraudulent applications for credit cards saw the largest rise in...

Read More Steep rise in the prevention of fraudulent credit card applications