customer insight

Effective marketing — the perfect recipe...

Posted on Dec 20 2013 by
My last post explored how big data gives marketers the power to ‘see’ their customers as individuals. It’s time to see how we can mix these ingredients to create insight that allows understand our customers and engage them...

Read more ››

Joe’s Story for Insurance...

Posted on Dec 16 2013 by
Technology has revolutionised the way we all now buy insurance. Price comparison websites and mobile devices are driving demand for a quick and instant response for quotes and claims. Faced with this challenge insurers need...

Read more ››

Cyber Monday eclipsed in new shopping trend...

Posted on Dec 11 2013 by
Traditional shopping patterns were disrupted this week with the emergence of a new peak in online shopping which we have decided to coin “Middle Cyber Monday”. For the first time ever, the second Monday of December 2013 (9...

Read more ››

The power of emotion in your customer future...

Posted on Dec 10 2013 by
At our UK Credit Risk Summit in October, Richard Seymour, Futurologist and Partner at Seymourpowell, gave a dynamic and exciting talk on the power of emotion in your customer future. Richard believes it takes a minimum of 18...

Read more ››

One anonymised insurer’s view of an industry haunted by gh...

Posted on Dec 09 2013 by
Ghost-broking was first noticed by insurers around five years ago as it started to emerge and become widespread alongside the rapid proliferation of aggregator websites. After initially catching the industry by surprise, given...

Read more ››

The UK’s economy is growing – are you ready to take full...

Posted on Dec 09 2013 by
According to the Office of Budgetary Responsibility (OBR) UK economic growth is strengthening and is reported to be growing faster than any other major economy - including France, Germany and America. Consumer confidence is...

Read more ››

A little more conversation for effective action...

Posted on Nov 29 2013 by
  A day in the life of an Experian consultant Despite having access to a huge resource of people, technologies and expertise, two of the most powerful weapons at my daily disposal are decidedly low-tech — time and...

Read more ››

Utilities podcast – Fuel poverty and increasing price ...

Posted on Nov 22 2013 by
Business consultant and Utilities sector specialist Andrew Toone, our resident fuel poverty expert, looks at the latest round of energy price rises and outlines the actual impact of this critical industry issue. Andrew also...

Read more ››

Steep rise in the prevention of fraudulent credit card appli...

Posted on Nov 20 2013 by
Our analysis has revealed a significant rise in detected and prevented fraud attempts during the first half of 2013, as providers make headway in the fight against application fraud. Figures also show that fraudulent...

Read more ››

<Choose from the following to get updates direct to your inbox

Please select from the following feeds to subscribe to Latest Thinking Blog:

Latest Thinking

Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections. For more information about Experian, visit our website.