customer segmentation

Why are young renters and affluent couples falling prey to i...

Posted on Nov 03 2014 by
Mosaic analysis* reveals single people in their 20s and 30s, living in rented accommodation, are the group most likely to become victims of identity theft and are almost twice as likely to be targeted than the national...

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Assess the affordability of each customer...

Posted on Mar 31 2014 by
Increased regulatory focus and rising interest rates mean lenders need to revisit their measures of affordability ahead of changes. Accurately assessing both customers’ affordability and suitability are essential requirements...

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Credit Risk, Capital Planning & Requirements from the F...

Posted on Feb 25 2014 by
My name is Mark Watkins and I work in the Economics unit of Experian responsible for looking after organisations across financial services. During recent client visits, I’ve been helping to answer questions concerning how...

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Steep rise in the prevention of fraudulent credit card appli...

Posted on Nov 20 2013 by
Our analysis has revealed a significant rise in detected and prevented fraud attempts during the first half of 2013, as providers make headway in the fight against application fraud. Figures also show that fraudulent...

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Know your customer or lose your customer...

Posted on Sep 02 2013 by
As consumers become increasingly empowered through choice, channel and the vast variety of products and providers, they can be left uncertain of the best product for their situation. These ‘empowered’ consumers will...

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The real view of a customer journey...

Posted on Aug 23 2013 by
Banking is integral to your customers' lives, and how you choose to engage with them is an integral part of the relationship’s lifespan. How can you keep them loyal? Joe's Story for Banking illustrates a typical customer’s...

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Altrincham is UK’s provincial identity fraud capital...

Posted on Jun 19 2013 by
Altrincham has become the top location for identity fraud in the UK outside certain parts of London. The leafy Cheshire town recorded 13 fraud attempts for every 10,000 adults, with residents targeted at over three times the...

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The 10 common traps of segmenting customers – Part 2...

Posted on Jun 07 2013 by
Segmentation is a powerful technique, but it can be misunderstood and misused. Therefore it’s important to have a clear idea about what segmentation should be used for. In The 10 common traps of segmenting customers - Part...

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The 10 common traps of segmenting customers – Part 1...

Posted on Jun 02 2013 by
Segmentation is a powerful technique, but it can be misunderstood and misused. Therefore it’s important to have a clear idea about what segmentation should be used for. Read on to find out more about the 10 common traps of...

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Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections.

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