Posts Tagged ‘ customer segmentation ’

Using Financial Strategy Segmentation to analyse the impact of fraud

To get more in-depth insight into the behaviour of some of Britain's most financially-stressed groups, we have provided Financial Strategy Segment (FSS) analysis in the Fraud Report 2013.[ READ MORE ]

Using segmentation to drive online acquisition

If you have attended any of the numerous digital conferences and exhibitions this year you will have noticed that attribution is the hot topic, as was the case with web analytics, SEO and PPC in previous years. But one area that is often overlooked is how a good segmentation strategy can be used in your online acquisition and optimisation strategies.[ READ MORE ]

Feast or famine: how to avoid data indigestion

So you’ve got lots of data, but do you know what to analyse and which metrics to use? I spend a lot of time talking to clients from a wide range of sectors about their headaches and of course looking for ways to take away the pain. And if there is one single theme that unites clients with an online presence today, it’s the challenge of making sense of the vast array of data they now have available to them. [ READ MORE ]

Segmentation – is value the missing piece?

2012 is now well underway, and many businesses are now getting to the sharp end of some serious planning ready for the new financial year to come. One fundamental change I saw in client activity during 2011 stood out in particular and thoughts turned to how this could translate into the year ahead for many others. So what was this change?[ READ MORE ]