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Posts Tagged ‘ data cleanse ’

The plate change is coming….

  • February 6th, 2013
  • Posted in Marketing and Customer Insight

Last year almost 20% of new car sales took place in the plate change months of March and September. Automotive dealers should be taking advantage of this spike in demand before it happens, and ensure it is maximised by marketing new car offers and potential used stock to customers ahead of the plate change months. Key to doing this is making sure any stored customer data is up- to-date and correct, and also that there is enough of it.[ READ MORE ]

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