Tag: data linkage

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The three crucial ingredients to joining up your data ...

To achieve a cross-channel approach you need to join up your data. To do that yuou need to a) Achieve a Single Customer View b) Have good analytics and c) Have access to the necessary expertise. Read this article to find out...

Read More The three crucial ingredients to joining up your data – SCVs, good analytics and the right expertise
Scotland DMA-IDM Conference – a gathering of Scottish ...

Yesterday I was at the DMA-IDM Scotland Conference in Edinburgh. It was great to be amongst the Scottish marketing industry and having the opportunity to discuss how we can all deliver cross-channel campaigns that help us engage with today’s connected c...

Read More Scotland DMA-IDM Conference – a gathering of Scottish Marketers!
DataIQ NOW! 2013...

Yesterday I was at DataIQ NOW! with a group of data professionals, who all share my passion for data and the potential it gives us to deliver even smarter marketing campaigns. Read about my key takeaways from the...

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TFM&A 2013 and the smarter marketer...

Last week Experian Marketing Services was out on the road sharing our passion for data and insight at the Technology for Marketing & Advertising (TFM&A) tradeshow. TFM&A is a great opportunity not only to show our vision for the future of marketing but also to listen to our customers’...

Read More TFM&A 2013 and the smarter marketer
6 Essential steps to define your big data strategy...

Stick to core data strategy principles regardless of the size of your data Developing a data strategy is nothing new – many organisations have been focussed on the topic for years. However history shows many organisations struggle to get the right level of engagement, leaving such initiatives stalling, with...

Read More 6 Essential steps to define your big data strategy