data linkage

The three crucial ingredients to joining up your data –…

To achieve a cross-channel approach you need to join up your data. To do that yuou need to a) Achieve a Single Customer View b) Have good analytics and c) Have access to the necessary expertise....

Blog - Apr 2015
6 Essential steps to define your big data strategy

Stick to core data strategy principles regardless of the size of your data Developing a data strategy is nothing new – many organisations have been focussed on the topic for years. However...

Blog - Nov 2012