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Posts Tagged ‘ data linkage ’

DataIQ NOW! 2013

May 1st, 2013
Posted in Marketing and Customer Insight

Yesterday I was at DataIQ NOW! with a group of data professionals, who all share my passion for data and the potential it gives us to deliver even smarter marketing campaigns. Read about my key takeaways from the event.[ READ MORE ]

TFM&A 2013 and the smarter marketer

March 7th, 2013
Posted in Marketing and Customer Insight

Last week Experian Marketing Services was out on the road sharing our passion for data and insight at the Technology for Marketing & Advertising (TFM&A) tradeshow. TFM&A is a great opportunity not only to show our vision for the future of marketing but also to listen to our customers’ pain points, what they are struggling with and what are the challenges for businesses in 2013.[ READ MORE ]

6 Essential steps to define your big data strategy

November 15th, 2012
Posted in Marketing and Customer Insight

Stick to core data strategy principles regardless of the size of your data Developing a data strategy is nothing new – many organisations have been focussed on the topic for years. However history shows many organisations struggle to get the right level of engagement, leaving such initiatives stalling, with business functions still questioning the accuracy of data underpinning day-to-day decisions.[ READ MORE ]