data linkage

The three crucial ingredients to joining up your data –...

Posted on Apr 17 2015 by
A Single Customer View is crucial for brands wanting to take the next step in their marketing efforts Join us on Monday, November 30, (2015) for a 30-minute webinar on ‘How to create one view of your customer’. During the...

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Scotland DMA-IDM Conference – a gathering of Scottish Mark...

Posted on Jun 13 2013 by
Yesterday I was at the DMA-IDM Scotland Conference in Edinburgh. It was great to be amongst the Scottish marketing industry and have the opportunity to discuss how we can all deliver cross-channel campaigns that help us engage...

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DataIQ NOW! 2013...

Posted on May 01 2013 by
Yesterday I was at DataIQ NOW! with a group of data professionals, who all share my passion for data and the potential it gives us to deliver even smarter marketing campaigns. The presentations from brands such as Telefonica...

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TFM&A 2013 and the smarter marketer...

Posted on Mar 07 2013 by
Last week Experian Marketing Services was out on the road sharing our passion for data and insight at the Technology for Marketing & Advertising (TFM&A) tradeshow. TFM&A is a great opportunity not only to show our...

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6 Essential steps to define your big data strategy...

Posted on Nov 15 2012 by
Stick to core data strategy principles regardless of the size of your data Developing a data strategy is nothing new – many organisations have been focussed on the topic for years.  However history shows many organisations...

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