Data

The Power of Data – Marketing intelligence is about turnin...

Posted on Jun 21 2016 by
The below video was created in partnership with The Drum and is the first in a two-part series. Consumers are creating so much data and that can be a blessing and a curse for marketers. How can you cut through the noise...

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Go on a data diet and stand out from the crowd – are you s...

Posted on May 31 2016 by
Tom Blacksell underlines the three key ingredients of successful marketing As marketers we are always struggling to think of new ways, techniques and tactics that help our campaigns stand out from the crowd. In the past that...

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The Power of Data – the difficulty of understanding the mo...

Posted on May 27 2016 by
The below video was created in partnership with The Drum and is the first in a two-part series. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This can be put...

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Going beyond programmatic: why programmatic is only one piec...

Posted on May 02 2016 by
Matthew Dunn says brands need to 'go beyond' programmatic and utilise all data sources to get the most our of modern marketing techniques Programmatic advertising is great. It’s the future. I’m sold. It’s one of the...

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Guest post: Attribution, Single Customer View, Mobile, Techn...

Posted on Nov 21 2014 by
This is a guest post from The Up Group who recently hosted a series of roundtable discussion groups for marketing leaders. The meetings represented an opportunity for senior marketers to discuss the key challenges they face and...

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Join our #DataDriven TweetChat on Tuesday, July 8 at 5:30 pm...

Posted on Jul 08 2014 by
Join our upcoming #DataDriven chat on Twitter featuring: Susie Wolff  – Development Driver, Williams Martini Racing Rob Smedley – Head of Vehicle Performance, Williams Martini Racing Formula 1 Team Greg Bonin –...

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Credit and Collections strategy in 2013 – what you need to...

Posted on Feb 07 2013 by
More than five years since the worst economic crisis of our time plunged us into a recession, the economy is still struggling to recover with economic prospects not improving and risks remaining paramount. Lower inflation...

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