Tag: Data

Loading...
10 data trends marketers will see in the years ahead...

This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do with marketing, on some level or other, is reliant on data. While there are many other areas of...

Read More 10 data trends marketers will see in the years ahead
Are you sharing the ‘shared society’ vision?...

Earlier this month Prime Minister Theresa May announced the measures she plans on implementing in order to better support mental health issues nationwide. This spans workplaces and schools – and intends on reducing stigma surrounding mental illness. Leading the review is former banking executive Dennis Stephenson. Also interesting is...

Read More Are you sharing the ‘shared society’ vision?
A data arms race: the future of Wealth, Life, and Pens...

The Wealth, Life, and Pensions market is moving – and quickly. Once it was the sedate end of the financial sector, with policies and investments sold in ranges and at a pace that suited providers, that’s not the case anymore. Now, the customer is king – and things are...

Read More A data arms race: the future of Wealth, Life, and Pensions
What’s the score with broker data enrichment?...

Looking to safeguard your customers and yourselves against fraudulent activity? Are you committed to getting the most competitive quotes to people? Broker data enrichment could provide the...

Read More What’s the score with broker data enrichment?
The complexities of a data driven era...

The acceleration of technology means that we now live in a world built on data; it is everywhere and continually growing in significance and value. When you look at it in its barest form, investment in data becomes comparable to investment in infrastructure. It significantly impacts the way businesses...

Read More The complexities of a data driven era
Driverless cars will reshape motor insurance – and thi...

Driverless cars will become a reality in the near future. The change will be global and of seismic proportions – and one of the most significant knock-on effects will be how insurers adapt to the changed circumstances. A recent survey indicated that over two-thirds of people would value the...

Read More Driverless cars will reshape motor insurance – and this is how…
The problem with retargeting – cracking a small nut wi...

Retargeting can be a clumsy tool if not used with the right tech (a DMP) and the right data. Read on for...

Read More The problem with retargeting – cracking a small nut with a giant sledgehammer
Who are the 97%? Opening up the prospects who don’t co...

In general, 97% of browsers of a commercial website don’t convert. OK, so I’m not sure what the exact number is and to be honest it completely depends on your industry and your own structure. It used to be about 97% anyway, so I’ll stick with that for the...

Read More Who are the 97%? Opening up the prospects who don’t convert on your website
The Power of Data – the difficulty of understanding th...

The below video was created in partnership with The Drum. Click here for part two. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This can be put down, in the main, to the proliferation of devices capable of exchanging data...

Read More The Power of Data – the difficulty of understanding the modern customer and how brands can do it