Tag: Data

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Challenges for big business in a data-driven 2017...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. Enterprise business are constantly looking to adapt to the changing landscape of consumer expectation, regulation and technology. Large enterprise organisations have their own particular issues which often stem...

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A data powered future: defining the data revolution...

We operate in a digitalised world. Our commercial and working environments have become more fluid and flexible, and utterly intertwined with personalised, data-driven technology. Whether it’s via laptops, mobile phones or any other connected device, our customers will increasingly live their lives online in the f...

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Data at the point of interaction – more scalable...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years will prove to be an incredibly exhilarating period as data continues to join...

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Towards a data-powered future: the evolution of the in...

The insurance industry is going through a period of rapid and transformational change. The explosion of consumer data, pace of new technology and increased focus on digital bring challenges and opportunities for organisations. With it comes a shift in customer behaviours and...

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Data transparency and honesty – with great power...

Every day, millions of consumers receive marketing messages from major brands trying to sell them their wares. By selling their products and services, companies generate income, jobs, tax revenue and fuel economic growth. By buying these products, consumers get something positive in return. Something they want or need (or...

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10 data trends marketers will see in the years ahead...

This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do with marketing, on some level or other, is reliant on data. While there are many other areas of...

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Are you sharing the ‘shared society’ vision?...

Earlier this month Prime Minister Theresa May announced the measures she plans on implementing in order to better support mental health issues nationwide. This spans workplaces and schools – and intends on reducing stigma surrounding mental illness. Leading the review is former banking executive Dennis Stephenson. Also interesting is...

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A data arms race: the future of Wealth, Life, and Pens...

The Wealth, Life, and Pensions market is moving – and quickly. Once it was the sedate end of the financial sector, with policies and investments sold in ranges and at a pace that suited providers, that’s not the case anymore. Now, the customer is king – and things are...

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What’s the score with broker data enrichment?...

Looking to safeguard your customers and yourselves against fraudulent activity? Are you committed to getting the most competitive quotes to people? Broker data enrichment could provide the...

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