Data

Driverless cars will reshape motor insurance – and this is...

Posted on Nov 14 2016 by
Driverless cars will become a reality in the near future. The change will be global and of seismic proportions - and one of the most significant knock-on effects will be how insurers adapt to the changed circumstances. A recent...

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The problem with retargeting – cracking a small nut with a...

Posted on Nov 07 2016 by
// Retargeting can be a clumsy tool if it's not powered by the right data. I’m a 46-year-old married father of two. If a shop assistant approached me in the street talking about their latest range of dresses I’d find it...

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Who are the 97%? Opening up the prospects who don’t conver...

Posted on Oct 28 2016 by
// In general, 97% of browsers of a commercial website don’t convert. To open up the 97% you need to understand them OK, so I’m not sure what the exact number is and to be honest it completely depends on your...

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The Power of Data – the difficulty of understanding the mo...

Posted on Oct 01 2016 by
// The below video was created in partnership with The Drum. Click here for part two. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This can be put down,...

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What is bid enrichment and why do I need to get excited abou...

Posted on Sep 13 2016 by
// Bid enrichment is a revolutionary method of making data more scalable and accessible I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something but I’m happy to...

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Time for marketers to take third-party data seriously –...

Posted on Sep 05 2016 by
// Matthew Dunn: Not all data is created equal Nothing is more important than a marketer’s first-party data. This is a fact that most marketers probably appreciate. However, first party data only represents a portion of...

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The Power of Data – Marketing intelligence is about turnin...

Posted on Jun 21 2016 by
// The below video was created in partnership with The Drum. Click here to view the first installment which covered how to understand modern customers. Consumers are creating so much data and that can be a blessing and...

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Go on a data diet and stand out from the crowd – are you s...

Posted on May 31 2016 by
// Tom Blacksell underlines the three key ingredients of successful marketing As marketers we are always struggling to think of new ways, techniques and tactics that help our campaigns stand out from the crowd. In the past...

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Going beyond programmatic: why programmatic is only one piec...

Posted on May 02 2016 by
// Matthew Dunn says brands need to 'go beyond' programmatic and utilise all data sources to get the most our of modern marketing techniques Programmatic advertising is great. It’s the future. I’m sold. It’s one of...

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