Tag: Data

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Towards a data-powered future: the evolution of the in...

The insurance industry is going through a period of rapid and transformational change. The explosion of consumer data, pace of new technology and increased focus on digital bring challenges and opportunities for organisations. With it comes a shift in customer behaviours and...

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Data transparency and honesty – with great power...

Every day, millions of consumers receive marketing messages from major brands trying to sell them their wares. By selling their products and services, companies generate income, jobs, tax revenue and fuel economic growth. By buying these products, consumers get something positive in return. Something they want or need (or...

Read More Data transparency and honesty – with great power comes great responsibility
10 data trends marketers will see in the years ahead...

This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do with marketing, on some level or other, is reliant on data. While there are many other areas of...

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Are you sharing the ‘shared society’ vision?...

Earlier this month Prime Minister Theresa May announced the measures she plans on implementing in order to better support mental health issues nationwide. This spans workplaces and schools – and intends on reducing stigma surrounding mental illness. Leading the review is former banking executive Dennis Stephenson. Also interesting is...

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A data arms race: the future of Wealth, Life, and Pens...

The Wealth, Life, and Pensions market is moving – and quickly. Once it was the sedate end of the financial sector, with policies and investments sold in ranges and at a pace that suited providers, that’s not the case anymore. Now, the customer is king – and things are...

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What’s the score with broker data enrichment?...

Looking to safeguard your customers and yourselves against fraudulent activity? Are you committed to getting the most competitive quotes to people? Broker data enrichment could provide the...

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The complexities of a data driven era...

The acceleration of technology means that we now live in a world built on data; it is everywhere and continually growing in significance and value. When you look at it in its barest form, investment in data becomes comparable to investment in infrastructure. It significantly impacts the way businesses...

Read More The complexities of a data driven era
Driverless cars will reshape motor insurance – and thi...

Driverless cars will become a reality in the near future. The change will be global and of seismic proportions – and one of the most significant knock-on effects will be how insurers adapt to the changed circumstances. A recent survey indicated that over two-thirds of people would value the...

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The problem with retargeting – cracking a small nut wi...

Retargeting can be a clumsy tool if not used with the right tech (a DMP) and the right data. Read on for...

Read More The problem with retargeting – cracking a small nut with a giant sledgehammer