Tag: Data

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6 approaches for building customer trust and gaining c...

As your organisation takes steps to embed Open Banking into your everyday operations, it is important to consider the order of what you need...

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Why modernisation is a growth tool for banks...

In the last 12 months, banks have made a significant shift to upgrade and improve their internal infrastructure, with the purpose of streamlining costs and to move away from maintaining expensive legacy systems. The questions we often hear today are ‘what does a re-platforming project look like?’ How can...

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The 29 customer segments shopping in the UK – wh...

The UK adult population can be split into 29 customer segments – 16 female and 13 male – based on their purchasing habits, behaviours...

Read More The 29 customer segments shopping in the UK – where do you fit?
Challenges for big business in a data-driven 2017...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. Enterprise business...

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A data powered future: defining the data revolution...

We operate in a digitalised world. Our commercial and working environments have become more fluid and flexible, and utterly intertwined with personalised, data-driven technology. Whether it’s via laptops, mobile phones or any other connected device, our customers will increasingly live their lives online in the f...

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Data at the point of interaction – more scalable...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years will prove to be an incredibly exhilarating period as data continues to join...

Read More Data at the point of interaction – more scalable, more relevant and more affordable
Towards a data-powered future: the evolution of the in...

The insurance industry is going through a period of rapid and transformational change. The explosion of consumer data, pace of new technology and increased focus on digital bring challenges and opportunities for organisations. With it comes a shift in customer behaviours and...

Read More Towards a data-powered future: the evolution of the insurance sector
Data transparency and honesty – with great power...

Every day, millions of consumers receive marketing messages from major brands trying to sell them their wares. By selling their products and services, companies generate income, jobs, tax revenue and fuel economic growth. By buying these products, consumers get something positive in return. Something they want or need (or...

Read More Data transparency and honesty – with great power comes great responsibility
10 data trends marketers will see in the years ahead...

This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do with marketing, on some level or other, is reliant on data. While there are many other areas of...

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