Tag: digital insights

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What the eye doesn’t see…...

Identifying the opportunities of mobile marketing. Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep up with technologies, but it’s insight into how this affects...

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Digital Trends 2013: Social data and social search in ...

As digital living took hold in 2012, social media became a significant part of everyday life for millions across the UK. Indeed, social media makes up 12% of all internet visits and a remarkable 23% of the total time spent online in the UK. The challenge will be to...

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Digital Trends 2013: A new dynamic for search...

2012 has been a year of growth for search, not just in terms of volume but also in its maturity and prominence within the marketing mix. By the end of 2012, UK internet users will have made a billion more visits to search engines than they did in 2011....

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Digital Trends 2013: Email back in the spotlight In 20...

Though we have all come to know email marketing very well over the years, it continues to develop and throw up new and exciting opportunities. When targeted and creative, email still has the power to deliver high levels of engagement and conversion, while maximising returns on marketing investment. 2013...

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Digital Trends 2013: The Mobile Revolution...

Key developments in the mobile space shape the way we behave towards and engage with brands. Mobile has a unique ability to connect channels and create seamless consumer experiences – for example, m-commerce allows consumers to shop on the go, social media apps enable customers to share and engage...

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Digital Trends 2013: Digital Living...

The internet has undoubtedly become a massive part of our everyday lives – and the figures are there to support this statement. By 2013, there are expected to be 48 million UK internet users, and according to Ofcom’s latest stats 76% of British homes are now connected to the...

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Digital Trends 2013: The Potential of Big Data...

Data has undoubtedly been a marketing buzzword now for a number of years. On the marketing conference circuit in 2012, no agenda was complete without an array of presentations warning us to ‘watch out’ and telling us to ‘get ready’ for the Big Data explosi...

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Digital Trends 2013: How will brands stay relevant for...

2012 was a busy year. A string of national and sporting events captured the hearts and minds of the British public and indeed the world. Meanwhile, consumer technology continued to evolve at an ever accelerating pace; mobile, tablet and network launches changed the way that we connect both professionally...

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