Tag: direct mail

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Data and the art of business marketing...

Data and more importantly good quality data, underpins modern B2B marketing. The buzz word in B2B marketing is multi-channel but the reality is that marketing campaigns of this scale and complexity are not easy to execute and you could potentially run into a myriad of problems. Focusing on the...

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Prospect marketing that really works...

Healthy growth for the business to business market depends on healthy prospects; which has provoked many businesses to review their contact pools and consider ways to turn more leads into sales. Perhaps the biggest challenge for B2B suppliers is determining those who are most likely to be interested and...

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