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Key to email deliverability is ensuring data integrity, rele...

Posted on Nov 16 2012 by
Our latest “The Proactive Marketer” report highlights the need for marketers to understand the connection between data integrity, relevance and reputation and why these three factors can make or break a campaign. Data...

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Are symbols in emails a risky business?...

Posted on Nov 16 2012 by
I recently received an email from a London-based company that I usually engage with regularly but the subject line of this particular message had me clicking straight on the delete...

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Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections. For more information about Experian, visit our website.