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Key to email deliverability is ensuring data integrity...

Our latest “The Proactive Marketer” report highlights the need for marketers to understand the connection between data integrity, relevance and reputation and why these three factors can make or break a campaign. Data integrity should always play a pivotal role in any successful email campaign and remains the number...

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Are symbols in emails a risky business?...

I recently received an email from a London-based company that I usually engage with regularly but the subject line of this particular message had me clicking straight on the delete button: “It’s Friday. Can we have a cocktail now?”...

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