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Slow and steady does not win the race

January 7th, 2013
Posted in Marketing and Customer Insight

Over the past few years there have been many changes in the workplace. Some of the obvious ones have been a reduction in headcount and fewer people having to do the same amount of work. One that has also crept in is the need to examine every penny spent with a microscope.[ READ MORE ]

Showdown! Online Marketing versus Direct Mail

November 30th, 2012
Posted in Marketing and Customer Insight

The cost savings of online marketing over direct mail may not be as big as you think. Acquisition budgets have been migrating online for a number of years now. Double digit year on year growth, relatively cheap media and real time optimisation have made the transition somewhat inevitable. Certainly I was one of those quick to prophesise the demise of offline channels like direct mail. [ READ MORE ]