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Showdown! Online Marketing versus Direct Mail...

The cost savings of online marketing over direct mail may not be as big as you think. Acquisition budgets have been migrating online for a number of years now. Double digit year on year growth, relatively cheap media and real time optimisation have made the transition somewhat inevitable. Certainly...

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Cooking up a single customer view: why do marketers st...

Culinary luminaries despise dishes with too many ingredients – but is it the ingredients that pose the problem or the execution of the dish? Great ingredients, a talented chef, but no recipe. Let’s take a growing business, with growing customer touch points. Increased customer interaction leads to increased data...

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