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Posts Tagged ‘ experian link ’

Showdown! Online Marketing versus Direct Mail

November 30th, 2012
Posted in Marketing and Customer Insight

The cost savings of online marketing over direct mail may not be as big as you think. Acquisition budgets have been migrating online for a number of years now. Double digit year on year growth, relatively cheap media and real time optimisation have made the transition somewhat inevitable. Certainly I was one of those quick to prophesise the demise of offline channels like direct mail. [ READ MORE ]

Cooking up a single customer view: why do marketers struggle?

November 16th, 2012
Posted in Marketing and Customer Insight

Culinary luminaries despise dishes with too many ingredients – but is it the ingredients that pose the problem or the execution of the dish? Great ingredients, a talented chef, but no recipe. Let’s take a growing business, with growing customer touch points. Increased customer interaction leads to increased data capture across multiple, growing channels. [ READ MORE ]