experian mosaic

Steep rise in the prevention of fraudulent credit card appli...

Posted on Nov 20 2013 by
Our analysis has revealed a significant rise in detected and prevented fraud attempts during the first half of 2013, as providers make headway in the fight against application fraud. Figures also show that fraudulent...

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Putting it all together — the benefits of better customer ...

Posted on Oct 17 2013 by
  In my last two blogs, I’ve looked at how one size really doesn’t fit all and the power of customer profiling and segmentation. But as marketers, we all know that theory is one thing and practice quite another. So I...

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Nearly half of UK adults abandon online transactions...

Posted on Sep 18 2013 by
Nearly half (45%) of UK adults have abandoned an online transaction after becoming frustrated over the length and complexity of the identity validation and security checks, according to new research published today. The study...

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Vive la difference! Profile and segment to discover the who,...

Posted on Sep 06 2013 by
  In my last post I looked at bringing meaning to mass marketing. In this one I’ll be looking at how we do it. So let me start with personal  experience. On the surface, most of my friends are just like me. Steve...

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Affordability is paramount: the latest personal insolvency f...

Posted on Sep 03 2013 by
Whilst the number of personal insolvencies during Q2 2013 fell by 6.3% compared to Q2 2013, the quarter-on-quarter picture, however, reveals an increase. Personal insolvencies during Q2 2013 rose by 3.1% compared to Q1 2013....

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Take outs from our ‘Make the most of Mosaic’ eve...

Posted on Aug 22 2013 by
  Listening to customers is the key to success and Experian is no exception to that rule! We recently ran some client forums covering planned developments and improvements to Mosaic (our demographic customer classification...

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Census Trends: Oh we do like to be beside the seaside!...

Posted on Aug 15 2013 by
  Insight into the UK's ageing population The impact of the UK’s ageing population has been well-documented and much debated, but just how long many of us can now expect to live, was highlighted in the latest Census...

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Census Trends: Not so young, not so free but definitely sing...

Posted on Jun 20 2013 by
With the 2011 Census highlighting over seven million single person households in England and Wales we thought that it be interesting to take a look at who these singletons are and where they are most likely to live by using our...

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Altrincham is UK’s provincial identity fraud capital...

Posted on Jun 19 2013 by
Altrincham has become the top location for identity fraud in the UK outside certain parts of London. The leafy Cheshire town recorded 13 fraud attempts for every 10,000 adults, with residents targeted at over three times the...

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