Tag: experian mosaic

Loading...
Steep rise in the prevention of fraudulent credit card...

Our analysis shows that fraudulent applications for credit cards saw the largest rise in...

Read More Steep rise in the prevention of fraudulent credit card applications
Putting it all together — the benefits of better custo...

In my last two blogs, I’ve looked at how one size really doesn’t fit all and the power of customer profiling and segmentation. But as marketers, we all know that theory is one thing and practice quite another. So I thought that this blog should look at a couple...

Read More Putting it all together — the benefits of better customer understanding
Nearly half of UK adults abandon online transactions...

Online transactions abandoned after customers get frustrated at the length and complexity of identity validation and security...

Read More Nearly half of UK adults abandon online transactions
Vive la difference! Profile and segment to discover th...

In my last post, I looked at bringing meaning to mass marketing. In this one I’ll be looking at how we do it. So let me start with personal e...

Read More Vive la difference! Profile and segment to discover the who, what, where and when of marketing
Affordability is paramount: the latest personal insolv...

The annual fall in personal insolvencies is certainly a positive picture, but the quarter on quarter change highlights that there are areas still struggling. With Conduct Risk being a subject at the forefront of minds within the lending community, it shows how individual circumstances can change at any time...

Read More Affordability is paramount: the latest personal insolvency figures reveal
Take outs from our ‘Make the most of Mosaic̵...

Listening to customers is the key to success and Experian is no exception to that rule! We recently ran some client forums covering planned developments and improvements to Mosaic (our demographic customer classification product), our new Mosaic Digital Insights data (online behaviours by type) and how to get the...

Read More Take outs from our ‘Make the most of Mosaic’ events
Census Trends: Oh we do like to be beside the seaside!...

The impact of the UK’s ageing population has been well-documented and much debated, but just how long many of us can now expect to live, was highlighted in the latest Census data for England and Wales. It indicated some 80,000 more people over the age of 90 in 2011...

Read More Census Trends: Oh we do like to be beside the seaside!
Census Trends: Not so young, not so free but definitel...

With the 2011 Census highlighting over seven million single person households in England and Wales we thought that it be interesting to take a look at who these singletons are and where they are most likely to live by using our Mosaic consumer...

Read More Census Trends: Not so young, not so free but definitely single
Altrincham is UK’s provincial identity fraud cap...

East Ham, Romford and Bexleyheath are top hotspots for identity fraud in London, while first-party fraud is most prevalent in London with East Ham ranking...

Read More Altrincham is UK’s provincial identity fraud capital