Location, location, location – the importance of spatial planning

• November 16th, 2012
• Posted in Marketing and Customer Insight

With the high street once again in a state of flux, retailers are starting to re-evaluate their presence – namely, how big the optimal catchment size is for their stores and how best to cover the UK most effectively. What seems like a straightforward questions at first – surely all retailers have to do is measure the existing catchment areas of the current portfolio of stores and extrapolate the data from there – is not quite as simple as it seems.[ READ MORE ]