Tag: Marketing

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Data at the point of interaction – more scalable...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years will prove to be an incredibly exhilarating period as data continues to join...

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Using gamification to spice up your marketing...

Gamification is a popular tactic and term in modern marketing. Are you using gamification tactics? Do you even know what they are? Read this post to find...

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Knowing your customers’ behaviour creates more targete...

In the past, marketing and sales teams were seen as the collectors and custodians of information about the...

Read More Knowing your customers’ behaviour creates more targeted fraud strategies
The Power of Data – the difficulty of understanding th...

The below video was created in partnership with The Drum. Click here for part two. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This can be put down, in the main, to the proliferation of devices capable of exchanging data...

Read More The Power of Data – the difficulty of understanding the modern customer and how brands can do it
5 steps to a good customer marketing database...

As a small or medium business, you may not have the impressive budgets that larger companies have to spend on their sales and marketing campaigns which means all campaigns you create need to be as targeted and cost effective as possible. A well organised and up to date customer...

Read More 5 steps to a good customer marketing database
Challenges you could face when looking to expand your ...

All across Britain, small businesses are constantly being encouraged to think big and expand their horizons by exploring overseas markets. This includes government initiatives such as Exporting is Great, a 5 year campaign launched in 2015 presenting real-time export opportunities in all sectors, across the world. This is with...

Read More Challenges you could face when looking to expand your business internationally
How to develop a growth strategy for your business...

Is your SME ready to grow? Do you want to take your business up to the next level? For some of you, it may be simple how you can now expand your business; it may be a case of opening up your next retail branch or expanding your product...

Read More How to develop a growth strategy for your business
Should my small businesses care about SEO?...

A lack of awareness and knowledge of the benefits that Search Engine Optimisations (SEO) can bring means that 60 per cent of SME marketers are not investing in SEO(1).  A benchmark study of the top 50 SME websites in the UK, identified by The Times, revealed a lack of...

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How do we define value and how can we ensure we create...

Marketers always talk about 'adding value'... But what does that actually mean and are your definitions aligned with those of your customers? In this article Matthew Dunn attempts to tackle this tricky question and puts forward a framework of checking whether your comms are 'adding...

Read More How do we define value and how can we ensure we create added value to our customers?