Marketing

Data at the point of interaction – more scalable, more…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years...

Blog - Mar 2017
Using gamification to spice up your marketing

Gamification is a popular tactic and term in modern marketing. Are you using gamification tactics? Do you even know what they are? Read this post to find...

Blog - Nov 2016
Knowing your customers’ behaviour creates more targeted fraud strategies

In the past, marketing and sales teams were seen as the collectors and custodians of information about the...

Blog - Nov 2016
The Power of Data – the difficulty of understanding the…

The below video was created in partnership with The Drum. Click here for part two. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This...

Blog - Oct 2016
5 steps to a good customer marketing database

As a small or medium business, you may not have the impressive budgets that larger companies have to spend on their sales and marketing campaigns which means all campaigns you create need to be as...

Blog - Aug 2016
Challenges you could face when looking to expand your business…

All across Britain, small businesses are constantly being encouraged to think big and expand their horizons by exploring overseas markets. This includes government initiatives such as Exporting is...

Blog - Jul 2016
Should my small businesses care about SEO?

A lack of awareness and knowledge of the benefits that Search Engine Optimisations (SEO) can bring means that 60 per cent of SME marketers are not investing in SEO(1).  A benchmark study of the top...

Blog - May 2016
How do we define value and how can we ensure…

Marketers always talk about 'adding value'... But what does that actually mean and are your definitions aligned with those of your customers? In this article Matthew Dunn attempts to tackle this...

Blog - Apr 2016
Lack of online presence is one of the top three…

Marketing and the digital tools that can be used has evolved rapidly over the past decade. Small business owners now have an array of options when it comes to raising awareness of their company. From...

Blog - Apr 2016
Why customer profiling and segments of one aren’t the same…

Marketing to a 'segment of one' means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your...

Blog - Mar 2016
Finding your most valuable B2B customers

All customers are not created equal. Every business will find some customers more valuable than others for various reasons; whether it’s by the value of purchase, ease of managing the account or...

Blog - Mar 2016
Tips to improving your digital marketing

55 per cent of B2B buyers search for information on social media with 52 per cent of B2B buyers saying they expect half of their purchases to be made online by 20181. Yet whilst 95 per cent of B2B...

Blog - Feb 2016