marketing data

Data and the art of business marketing...

Posted on Sep 25 2013 by
In today’s multi-channel environment, with technology constantly evolving and smart device ownership increasing beyond the human population. There are more ways to communicate with customers and prospects than ever before...

Read more ››

Prospect marketing that really works...

Posted on Sep 24 2013 by
Healthy business growth depends on healthy prospects; which has provoked many businesses to review their contact pools and consider ways to turn more leads into sales. Perhaps the biggest challenge for B2B businesses is...

Read more ››

6 questions to ask about your database, today!...

Posted on Sep 23 2013 by
Every business that deals in B2B marketing needs a database of customer and prospective customer details. If your database is managed regularly and correctly, then life can be a lot simpler for you and your business. Excellent...

Read more ››

<Choose from the following to get updates direct to your inbox

Please select from the following feeds to subscribe to Latest Thinking Blog:

Latest Thinking

Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections. For more information about Experian, visit our website.