Tag: marketing industry trends

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Industry Trends 2013 – Social Club vs Scary Movi...

Integrating social media into the marketing mix. Social Media is a bit of a Jekyll and Hyde character in marketing circles. Everyone loves Dr Jekyll — a place where people come together to have fun, which provides the perfect platform for brands to stay close to their consumers. But...

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Industry Trends 2013 – A smooth channel crossing...

The nomenclature of modern marketing can be as fast changing as marketing itself. Just as we get to grips with multi-channel marketing, why is everyone now talking about cross-channel? Taking it back to basics, we’re all trying to do the same thing (no matter what we choose to call...

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Industry Trends 2013 — Less waste, more speed...

Back in the old days, marketers could take their time over campaigns. Six months out from launch, the planning would start and in the intervening months this would built into a solid strategy that would then, like some well-oiled military operation, roll out to an expectant target audience. Any...

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Industry Trends 2013 – United we (under)stand...

Information is a free spirit, it eddies and flows through an organisation, scorning borders and showing no respect to departments or divisions. It’s no surprise then that the arch villain in the business data story is the silo. Silos are artificial fortresses that try to keep people and things...

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Industry Trends 2013 – Small steps towards big d...

Big data is the big buzzword. You’ll find it on the lips of politicians, captains of industry and pundits — it’s even described as the ‘new oil’. So what’s the big deal? Read on to find out how to start the big data journey....

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