marketing industry trends

Industry Trends 2013 – Social Club vs Scary Movie...

Posted on Aug 09 2013 by
  Integrating social media into the marketing mix Social Media is a bit of a Jekyll and Hyde character in marketing circles. Everyone loves Dr Jekyll — a place where people come together to have fun, which provides...

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Industry Trends 2013 – A smooth channel crossing...

Posted on Aug 02 2013 by
Automatically engage with customers through the channels they appreciate The nomenclature of modern marketing can be as fast changing as marketing itself. Just as we get to grips with multi-channel marketing, why is everyone...

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Industry Trends 2013 — Less waste, more speed...

Posted on Jul 26 2013 by
  Real time analysis for speed to market Back in the old days, marketers could take their time over campaigns. Six months out from launch, the planning would start and in the intervening months this would built into a...

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Industry Trends 2013 – United we (under)stand...

Posted on Jul 19 2013 by
Joined up customer insight Information is a free spirit, it eddies and flows through an organisation, scorning borders and showing no respect to departments or divisions. It’s no surprise then that the arch villain in the...

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Industry Trends 2013 – Small steps towards big data...

Posted on Jul 05 2013 by
  Starting the big data journey Big data is the big buzzword. You’ll find it on the lips of politicians, captains of industry and pundits — it’s even described as the ‘new oil’. So what’s the big...

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