mobile marketing

2.2 billion new mobile devices – a growth opportunity but ...

Posted on Oct 15 2014 by
Increased functionality and affordability of mobile devices has expanded the reach and use of these channels as a purchasing tool for consumers. In fact, the likelihood is that 2014 will be a tipping point, given the exponential...

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What the eye doesn’t see…...

Posted on Aug 05 2014 by
Identifying the opportunities of mobile marketing Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep...

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Digital Trends 2013: The Mobile Revolution...

Posted on Apr 08 2013 by
With Gartner predicting that by 2013 mobile phones will overtake PCs as the most common web access device worldwide and that by 2015 over 80% of the handsets sold in mature markets will be smart phones, the mobile industry is...

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Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections. For more information about Experian, visit our website.