Tag: mobile marketing

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2.2 billion new mobile devices – a growth opportunity ...

Increased functionality and affordability of mobile devices has expanded the reach and use of these channels as a purchasing tool for consumers. In fact, the likelihood is that 2014 will be a tipping point, given the exponential explosion in demand for mobile, hand-held devices and high-end...

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What the eye doesn’t see…...

Identifying the opportunities of mobile marketing. Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep up with technologies, but it’s insight into how this affects...

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Digital Trends 2013: The Mobile Revolution...

Key developments in the mobile space shape the way we behave towards and engage with brands. Mobile has a unique ability to connect channels and create seamless consumer experiences – for example, m-commerce allows consumers to shop on the go, social media apps enable customers to share and engage...

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