OneMosaic

The changing face of the UK consumer part 2: Rurban Generati...

Posted on May 15 2014 by
Our recent launch of the new version of the Mosaic consumer classification has really highlighted how much society has changed in the last ten years – housing (a topic covered in my previous post), aging and technology shifts...

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The changing face of the UK consumer part 1: Boomerang Kids...

Posted on May 09 2014 by
The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society using Mosaic has revealed that...

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Consumer Segmentation: New Data Means New Insight...

Posted on Apr 14 2014 by
Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is expanding, more still are...

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Discount Britain – why the UK is bought into the rise of b...

Posted on Apr 03 2014 by
The growth of pound shops and discount retailers on the high street is a long-standing phenomenon; retailers in this space are going from strength to strength and the popularity of discount shopping is at an all-time high. But...

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Endless possibilities. One Mosaic....

Posted on Mar 31 2014 by
The face of the United Kingdom is an ever-changing one as demographic and technology trends shift, altering the make-up of our countryside, towns and cities and the people who live there. As marketers, whether commercial or...

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Same people, different channels...

Posted on Mar 27 2014 by
Most companies who pitch their products and services at a consumer audience will already understand and see the value in customer segmentation. In fact most of these companies will already be doing it in some form or another....

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