Tag: OneMosaic

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The changing face of the UK consumer part 2: Rurban Ge...

Our recent launch of the new version of the Mosaic consumer classification has really highlighted how much society has changed in the last ten years – housing (a topic covered in my previous post), aging and technology shifts all have a role to play. Brands need to be able...

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The changing face of the UK consumer part 1: Boomerang...

The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society using Mosaic has revealed that populations in urban centres are once more on the rise, the commuter belt is...

Read More The changing face of the UK consumer part 1: Boomerang Kids
Consumer Segmentation: New Data Means New Insight...

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is expanding, more still are wondering, “What do we do with...

Read More Consumer Segmentation: New Data Means New Insight
Discount Britain – why the UK is bought into the rise ...

The growth of pound shops and discount retailers on the high street is a long-standing phenomenon; retailers in this space are going from strength to strength and the popularity of discount shopping is at an all-time high. But does this trend stretch to...

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Endless possibilities. One Mosaic....

The new version of Mosaic, launched today, reflects the large changes seen in UK society in the last few years, with rural to urban relocation, an increasing number of people renting their accommodation and technology trends impacting society enormously. Read on to find out...

Read More Endless possibilities. One Mosaic.
Same people, different channels...

Segmentation in the offline world has traditionally been based on factors such as location, buying behavior and to some extent how they use different channels. It has enabled brands to view their customers in distinct categories and shape their marketing based on those categories. These days however the online...

Read More Same people, different channels