Tag: personalisation

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Where are you on the personalisation spectrum? The six...

Where are you on the personalisation spectrum? Read this article to benchmark your brand and understand what the next step is and how to do...

Read More Where are you on the personalisation spectrum? The six stages of sophistication
How do we define value and how can we ensure we create...

Marketers always talk about 'adding value'... But what does that actually mean and are your definitions aligned with those of your customers? In this article Matthew Dunn attempts to tackle this tricky question and puts forward a framework of checking whether your comms are 'adding...

Read More How do we define value and how can we ensure we create added value to our customers?
Why customer profiling and segments of one aren’t the ...

Marketing to a 'segment of one' means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your marketing and the customer's...

Read More Why customer profiling and segments of one aren’t the same thing – are you treating your customers as individuals?
Why remembering the individuals behind the data is mor...

As part of our #6for16 series Experian Managing Director Matthew Dunn explains why he thinks 2016 will be the year brands are forced to take customer centricity to heart....

Read More Why remembering the individuals behind the data is more important than ever
Getting up close and personal How close is too close? ...

Personalisation is critical to modern marketing's need to provide relevant and valuable experiences. But what does the year ahead have in store for marketers? How close is too close? Mark Lindsay gives us his...

Read More Getting up close and personal How close is too close? – Personalisation in 2016
Top Marketing Statistics for 2016...

2015 was an interesting year for us marketers so here, by way of a recap, are some of our favourite Marketing Statistics of the past 12 months with easy to share links....

Read More Top Marketing Statistics for 2016
The true numbers behind personalisation – state of the...

Personalisation is a key technique for making customer journeys more relevant and tailored. In this article Matt Dunn digs into the numbers of personalisation from our recent report - who's personalising what and to what extent? Read on to find...

Read More The true numbers behind personalisation – state of the nation
Where are you with your email personalisation? – The s...

Personalisation is a great way of making your email communications more relevant and effective. Check out the Experian sophistication gradient to see where your efforts currently leave...

Read More Where are you with your email personalisation? – The six stages of personalising your email marketing
We’re living in the future, now – wearable tech, the I...

The Internet of things and wearable tech are just two of the more recent technological advancements that could be straight out of a science fiction movie. How close are we to...

Read More We’re living in the future, now – wearable tech, the Internet of Things and data-driven decisions