personalisation

Where are you on the personalisation spectrum? The six stages…

Where are you on the personalisation spectrum? Read this article to benchmark your brand and understand what the next step is and how to do...

Blog - Aug 2016
How do we define value and how can we ensure…

Marketers always talk about 'adding value'... But what does that actually mean and are your definitions aligned with those of your customers? In this article Matthew Dunn attempts to tackle this...

Blog - Apr 2016
Why customer profiling and segments of one aren’t the same…

Marketing to a 'segment of one' means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your...

Blog - Mar 2016
Why remembering the individuals behind the data is more important…

As part of our #6for16 series Experian Managing Director Matthew Dunn explains why he thinks 2016 will be the year brands are forced to take customer centricity to heart....

Blog - Feb 2016
Top Marketing Statistics for 2016

2015 was an interesting year for us marketers so here, by way of a recap, are some of our favourite Marketing Statistics of the past 12 months with easy to share links....

Blog - Jan 2016
The true numbers behind personalisation – state of the nation

Personalisation is a key technique for making customer journeys more relevant and tailored. In this article Matt Dunn digs into the numbers of personalisation from our recent report - who's...

Blog - Oct 2015
Where are you with your email personalisation? – The six…

Personalisation is a great way of making your email communications more relevant and effective. Check out the Experian sophistication gradient to see where your efforts currently leave...

Blog - Aug 2015
We’re living in the future, now – wearable tech, the…

The Internet of things and wearable tech are just two of the more recent technological advancements that could be straight out of a science fiction movie. How close are we to...

Blog - Jul 2015
How to personalise your marketing – four easy steps…

Personalisation is a massive topic in modern marketing. In this article Experian's Marie Myles explains the four key steps towards implementing successful...

Blog - Mar 2015
Dear [INSERT FIRST NAME], are you getting personal with your…

Personalisation is one of the hottest topics in marketing at the moment. In this article Nicholas Moore explains what it entails and what the potential benefits and risks involved...

Blog - Feb 2015
How lenders can make customer relationships personal

On its own, credit data can’t help you deliver the personalised, proactive service your customers want. You also need to understand the full picture of each individual person to return the human...

Blog - Jan 2015