Tag: Programmatic

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Media trading desk 101 – how to get the most out of yo...

In an earlier post I defined what a media trading desk does (check out that article here). In this post I’d like to provide...

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What is a media trading desk?...

Trading desks are not that new anymore, but they are still evolving.  In this post I want to define the specifics of a trading...

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People-based marketing – What is it and how did we get...

‘People-based marketing’. It’s a really nice sounding phrase – one that we’re hearing more and more in marketing circles. It’s a bit of a buzzword. It seems to mean ‘marketing that’s about people’. Customer centricity? Makes sense. However, the implication that marketing was ever not about people is mildly...

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Who are the 97%? Opening up the prospects who don’t co...

In general, 97% of browsers of a commercial website don’t convert. OK, so I’m not sure what the exact number is and to be honest it completely depends on your industry and your own structure. It used to be about 97% anyway, so I’ll stick with that for the...

Read More Who are the 97%? Opening up the prospects who don’t convert on your website
The birth and evolution of programmatic advertising – ...

In this article Alastair Bulger explores the origins of programmatic advertising and explains how modern marketers can best make use of the...

Read More The birth and evolution of programmatic advertising – where did it come from and what does it need to succeed
What is bid enrichment and why do I need to get excite...

I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something but I’m happy to admit that what I’m about to talk to you about is pretty momentous and will undoubtedly shift brands’ ability to effectively and accurately interact with...

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6 DMP myths debunked – tackling the misconceptio...

There are loads of myths surrounding DMPs. In this article Experian's Colin Grieves tackles some of these head on - providing you with the answers for many of the questions bothering marketers at the...

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What is a DMP, what do they do and who uses them?...

DMPs – or Data Management Platforms - are a critical part of the evolving digital advertising landscape. Read this intro and definition article to keep up to s...

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Why you need more than digital insight – it may show i...

In this article James digs into why digital insight and profiles aren't always the whole picture - using the example of luxury car brands. Read on to understand how marketers can come...

Read More Why you need more than digital insight – it may show immediacy but it doesn’t show intent