single customer view

What is a Single Customer View? What are the benefits?...

Posted on Jun 01 2016 by
A Single Customer View is a critical step towards cross-channel marketing We held a webinar on this subject in November 2015. We recommend you watch the recording for How to create one view of your customer - learn more at...

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The four absolute fundamentals for cross-channel marketing...

Posted on Feb 24 2016 by
We’ve been talking a lot recently about how to adapt to a cross-channel marketing strategy using the Email+ approach, starting with your email channel and then one-by-one adding your other channels. This is a very pragmatic...

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Renewed surge in current account fraud...

Posted on Feb 10 2016 by
Current account fraud surged again in 2015, as new figures show it continues to be the most targeted financial product. Detected fraud rates for current account applications soared last year from 73 in every 10,000 applications...

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Millennials’ work-ethic underpinned by high expectatio...

Posted on Feb 08 2016 by
The future’s bright in the eyes of Millennials with many willing to work hard and save carefully to get there. Our research into this key segment of 18 to 34 year-olds, highlights their determination to lay down the...

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Top Marketing Statistics for 2016...

Posted on Jan 11 2016 by
2015 was a great year for marketing - and I'm sure we can expect 2016 to be just as interesting (check out these marketing predictions from Dan Kennedy for more). For the time being here's a list of some of our favourite...

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Elderly home-owners increasingly targeted by identity thieve...

Posted on Nov 11 2015 by
Elderly couples and pensioners are at increased risk from identity thieves, it has now emerged. As current account fraud rises to the highest levels yet, older individuals who own comfortable homes and may have an...

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Why dusting off dormant accounts is vital to safeguarding sa...

Posted on Aug 17 2015 by
Savers are being urged to complete a quick ID check with their bank, to ensure they continue to enjoy the protection offered by the Financial Services Compensation Scheme (FSCS). It's a simple and straightforward process that...

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Where are you with your email personalisation? – The six s...

Posted on Aug 03 2015 by
Personalising your marketing is a great way to boost efficiency and effectiveness of your campaigns. These insights are drawn from the Q2 2015 email benchmark report. Click here to download the full report. As an email...

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The top three challenges to creating a Single Customer View ...

Posted on Jun 11 2015 by
We held a webinar on this subject in November 2015. We recommend you watch the recording for How to create one view of your customer - learn more at every touchpoint. In order to communicate with our customers we need to...

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Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections. For more information about Experian, visit our website.