Tag: single customer view

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What is a Single Customer View? What are the benefits?...

A Single Customer View (or SCV) is a single view of your customer including all their known contacts points and preferences. Read on for how to create one and what it enables marketers to...

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The four absolute fundamentals for cross-channel marke...

Cross-channel marketing is the holy grail, but what building blocks - or 'fundamentals' - are required for your cross-channel marketing attempts to be effective?...

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Renewed surge in current account fraud...

Detected fraud rate for current account applications soared last year from 73 in every 10,000 applications in January, to 156 in every 10,000 applications in December....

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Millennials’ work-ethic underpinned by high expe...

The future’s bright in the eyes of Millennials with many willing to work hard, save carefully to get there and a clear idea of what they want out of life....

Read More Millennials’ work-ethic underpinned by high expectations, bold aspirations and increasing earning-power
Top Marketing Statistics for 2016...

2015 was an interesting year for us marketers so here, by way of a recap, are some of our favourite Marketing Statistics of the past 12 months with easy to share links....

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Elderly home-owners increasingly targeted by identity ...

Extended families from multi-cultural backgrounds also at higher risk, while two-thirds of all identity theft victims are also...

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Why dusting off dormant accounts is vital to safeguard...

It's a simple and straightforward process that could help safeguard life savings for years to come and ensure they continue to enjoy the protection offered by the Financial Services Compensation Scheme...

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Where are you with your email personalisation? – The s...

Personalisation is a great way of making your email communications more relevant and effective. Check out the Experian sophistication gradient to see where your efforts currently leave...

Read More Where are you with your email personalisation? – The six stages of personalising your email marketing
The top three challenges to creating a Single Customer...

This post explains the top challenges facing marketers in their attempts to build single customer views in order to make their marketing more efficient and...

Read More The top three challenges to creating a Single Customer View and how to overcome them