Tag: single customer view

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How can a single customer view help insurance provider...

A single customer view can help you reduce the threat of fraud, appropriately communicate with your customers, and, better engage with them too. In...

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The evolution of big data – the ‘6 Vs’...

For many organisations there is an elephant in the room – ‘Big Data’. Big Data isn’t new and the term can be misleading. Large data sets have been in existence for many years, built and used by major companies for decades. In fact, many commentators have argued that ‘Big...

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Know your customer: How a single customer view can hel...

Across all industries, customers now expect fast, convenient, personalised responses from their service providers – across multiple channels. However, some life insurance and pension providers are struggling with the experience they offer with the restriction of single channels and not being able to be inclusive of customer needs by...

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A data powered future: defining the data revolution...

We operate in a digitalised world. Our commercial and working environments have become more fluid and flexible, and utterly intertwined with personalised, data-driven technology. Whether it’s via laptops, mobile phones or any other connected device, our customers will increasingly live their lives online in the f...

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What is a Single Customer View? What are the benefits?...

A Single Customer View (or SCV) is a single view of your customer including all their known contacts points and preferences. Read on for how to create one and what it enables marketers to...

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The four absolute fundamentals for cross-channel marke...

Cross-channel marketing is the holy grail, but what building blocks - or 'fundamentals' - are required for your cross-channel marketing attempts to be effective?...

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Renewed surge in current account fraud...

Detected fraud rate for current account applications soared last year from 73 in every 10,000 applications in January, to 156 in every 10,000 applications in December....

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Millennials’ work-ethic underpinned by high expe...

The future’s bright in the eyes of Millennials with many willing to work hard, save carefully to get there and a clear idea of what they want out of life....

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Top Marketing Statistics for 2016...

2015 was an interesting year for us marketers so here, by way of a recap, are some of our favourite Marketing Statistics of the past 12 months with easy to share links....

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