social media

Social networks offer hot prospects and online gold to deter...

Posted on Dec 15 2015 by
Socialised consumers — and in particular tech-savvy and tech-dependent young people — must do more to protect themselves and safeguard their personal networks from determined identity thieves, it emerged today....

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How to test and optimise your social media advertising campa...

Posted on Jan 21 2015 by
Facebook advertising should be tested and optimised just like any other channel As every marketer will tell you. a huge aspect of running any channel is testing, learning and optimising. No campaign is the finished article...

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What’s in a name? Four likely visions of the future of...

Posted on Jan 20 2015 by
Rising incidences of wide scale data breaches and identity theft means that cementing trusted online relationships is now harder than ever - for both consumers and businesses alike....

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An evolving network – understanding Facebook’s r...

Posted on Oct 25 2013 by
  Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the...

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Industry Trends 2013 – Social Club vs Scary Movie...

Posted on Aug 09 2013 by
  Integrating social media into the marketing mix Social Media is a bit of a Jekyll and Hyde character in marketing circles. Everyone loves Dr Jekyll — a place where people come together to have fun, which provides...

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Digital Trends 2013: Social data and social search in 2013...

Posted on May 06 2013 by
As digital living took hold in 2012, social media became a significant part of everyday life for millions across the UK.  Indeed, social media makes up 12% of all internet visits and a remarkable 23% of the total time spent...

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