targeting

Why customer profiling and segments of one aren’t the same...

Posted on Mar 30 2016 by
// Customers are individuals and brands need to treat them as such One size does not fit all’ is a widely accepted nugget of wisdom in modern marketing, referring to the out-of-date tactic of marketing at everybody (or...

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Email remarketing – opportunities and barriers...

Posted on Jan 09 2014 by
Remarketing or trigger based email marketing is nothing new Automated email marketing, event-triggered email, behavioural email, abandoned shopping cart email and now retargeting emails. Call the technique what you will, it’s...

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