targeting

Why customer profiling and segments of one aren’t the same…

Marketing to a 'segment of one' means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your...

Blog - Mar 2016
Email remarketing – opportunities and barriers

Automated email marketing, event-triggered email, behavioural email, abandoned shopping cart email and now retargeting emails. Call the technique what you will, it’s been possible to do this for...

Blog - Jan 2014