Email return on investment calculator

Use our email return on investment calculator to discover how effective your latest email campaign was. Quickly determine the impact of your conversions, by entering the values in the calculator below.

Number of emails sent

The percentage of subscribers who open your email.

Enter the percentage of the open rate

The percentage of subscribers who click a link in your email.

Click through rate

The percentage of users that complete a goal action from your email campaign e.g. download a white paper or make a purchase.

Goal conversion rate

This is how much each email conversion is worth to your business.

Average goal value

The overall cost to produce and send the email campaign.

Cost of campaign