Email marketing campaigns - how to maximise your return
Find new customers
Email marketing helps you to connect with potential customers cost effectively whilst giving you the opportunity to analyse the success of your campaigns, develop your approach and increase your email marketing results.
Tips for successful campaign planning
- What’s your message?
Careful planning is the key to successful campaigning. Think about what you want to say, and who you want to say it to.
- How do you want to say it?
Every email you send should have a specific purpose. Make it readable, relevant and engaging.
- Who do you want to contact?
It’s important to work with an up to date targeted list, and remember that personalisation is better received than a generic ‘Dear Customer’ email.
- How will you make it happen?
Buy an accurate email marketing list, a campaign is only as strong as the data that drives it.
Getting the right data
B2B Prospector enables you to build your own marketing list of customer details using its unrivalled business database. Make your selections and B2B Prospector does the rest, providing you with a comprehensive database to kick start your email campaigns.