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Data Analytics
What is Data Analytics?
Understanding who your most profitable customers are and what makes them tick is a powerful advantage in today's competitive marketplace. Data analytics can help you identify profitable new groups and customer profiles to target.
How can Data Analytics help you?
Our business data analysis services will help you to unleash new potential and drive up profits. Experian delivers a compelling range of effective data solutions and business intelligence analytics which will benefit any sized business.
In short, Data Analytics from Experian interrogates your database so you can:
- Identify your most profitable customers
- Achieve a far greater degree of accuracy with your business and e-mail mailings
- Send personalised communications specific to different customer groups
- Identify lucrative new target markets
- Segment your customer database based on pre-chosen variables, including B2B data
- Identify ownership links between business
- Analyse businesses according to location and your defined requirements
- Unleash new potential with newfound business data
- Drive up profits using analysis from our UK business database
Learn more about our Data Analytics services- download our Data Analytics product sheet »
- A golden rule of data analytics is that the results are only as good as the business data is accurate.
- It is critical that your database is as clean as possible, otherwise successful business data analysis becomes next to impossible.
- Using Experian Data Analytics services can help you identify lucrative new target groups.
Data Analytics from Experian offers a large range of effective business data analysis tools for any business size. Below are some of the tools used in Data Analytics.
Pixel Propensity Modelling - B2B analytics service for telesales, telemarketing and marketing campaigns
Pixel Propensity Modelling is a highly effective solution that uses 177,320 commercial pixel codes, representing millions of UK businesses. Each pixel code indicates a different form of business behaviour providing you with access to an unrivalled depth of targeting information.
Commercial MOSAIC - Provides a clear classified market report of potential B2B leads
Commercial MOSAIC draws upon Experian's extensive range of unique business data sources to provide a clearer view of potential prospects and help identify which prospective customer profiles offer the greatest opportunities.
Data Hygiene - Provides data cleansing to help you stay up-to-date and maintain data integrity
Using a complete database-cleaning service, Experian can make your business information up current and improve your data integrity.
Data Enrichment - Obtain business insight to increase your data intelligence
If you do not have enough information for a complete understanding of your customers then you don't know enough to make knowledgeable decisions. Business data enrichment provides the solution.
National Business Database (NBD) - Supplement your business data using the largest business database in the UK
Experian's National Business Database (NBD) holds 5 million records across the entire universe of UK businesses - both limited and non-limited.
Our Data Analytics service consists of a swathe of features, that includes:
- Sales territory analysis
- Corporate tree analysis
- Customer profiles
- Penetration reports
- Net prospects (true prospects based on your analytic results)
- Data appends using Experian's National Business Database (NBD)