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Data Hygiene
What is it?
With comprehensive database-cleaning services from Experian you can bring your business information up to date and enhance your data integrity.
This helps you drive profitable and successful direct marketing campaigns through the use of accurate and complete data.
How can it help you?
Business data is constantly changing. More than one in ten businesses move every year, executives come and go, telephone numbers change and marketing databases quickly become out of date. It's our business to log these changes as and when they happen in the National Business Database (NBD).
Data Hygiene, a data cleansing service from Experian, ensures data integrity for more effective marketing and customer relationship management. With ever increasing legal and regulatory requirements, we will also ensure that your data is fully compliant. This includes screening against the preference service files.
Key facts
- Data cleansing is a critical component to ensure ongoing data integrity.
- Typically, a third of data held in the UK's corporate databases will be incorrect and out of date.
- Millions of pounds are wasted every year on inaccurate Business Marketing mailings. Data Hygiene is a data cleansing service that will minimise this loss.
- Every year, businesses move, executives come and go and telephone numbers change.