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e-append
What is it?
e-append helps you build a richer opt-in email database. It’s designed to help you get the most from your business-to-business e-mail marketing campaigns by supplementing your client list with extra e-mail addresses.
e-append enriches your opt-in email database with data from organisations that have already registered an interest in your business. Using data cross-referenced with the National Business Database (NBD) enables higher open rates and lower unsubscribe rates.
How can it help you?
CheetahMail enables you to upload e-mail contact lists to create, manage and execute e-mail marketing campaigns. For maximum flexibility, CheetahMail is available on a self-service, collaborative or fully managed basis, and can be easily employed with or without e-append.
Taken together, Experian e-append and CheetahMail solutions provide a real opportunity for integrated marketing campaigns with multiple touch points enabling you to maximise business opportunities quickly, easily and cost-effectively.
Key facts
- an e-mail marketing solution designed to build your email contact lists
- supplements your email database by adding opted-in email business data
- powered by Thomson Directories
- helps you to maximise the effectiveness of your e-mail marketing campaigns and programmes
- CheetahMail helps you create, manage and execute e-mail marketing campaigns
- e-append and CheetahMail enable integrated marketing campaigns