Mosaic Commercial

Mosaic Commercial is a multi-dimensional classification and business categorisation system specifically designed for Business Marketing.

By giving you a better understanding of your business customers, Mosaic Commercial can help you to target your communications more effectively and increase the profitability of your Business Marketing.

How can it help you?

Mosaic Commercial analyses your customer base against defined business classification and business demographics information, helping you to identify customers that are most likely to be profitable. This enables you to analyse customers and undertake successful prospect targeting.

Mosaic Commercial categorises UK businesses into 13 groups and 50 distinct types on the basis of a number of key performance criteria, including business behaviour, performance, activity and propensity.

Key facts

• Mosaic Commercial is built using data from Experian's National Business Database (NBD). This is one of the largest repositories of information on registered and non-registered companies in the UK, covering 3.77 million business locations and 3.45 million businesses. The data includes information on business demographics, business classification and purchasing behaviour.
• Mosaic Commercial is a Business Marketing tool and business classification system that enables businesses to visualise and analyse their commercial customers and identify the characteristics that make them more likely to be profitable, loyal customers.
• Mosaic Commercial can be used to profile and analyse existing business address information and to understand the characteristics of current customers. Linked to Experian's NBD, it can also be used as a tool for list selection and prospect targeting in the recruitment of new customers.

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