Customer Acquisition Programs

Poor data skews analytics and management information, leading to misinformed decision making. Our data management software and services assist you in keeping your customer data clean and up to date, to achieve a true view and understanding of your contact base.

Accurate data is a business critical asset. Experian has over two decades of experience in managing and interpreting vast amounts of business and consumer data. We can help you reduce costs, increase productivity, identify new opportunities and gain deeper customer insights into your target markets.

Identify and target your best prospects with our unique customer data assets and unrivalled experience. We make it easier for you to find new customers and take advantage of opportunities for expanding existing relationships. Because we own and manage an extensive range of prospect database we can deliver the depth and quality of information you need, to identify the most responsive and valuable prospects for your organisation.

Gain strategic customer insight and knowledge by using our intelligent research services, for a competitive advantage in your marketplace. Identify new business opportunities, quantify risk and make informed decisions. You can also gain online competitive intelligence to help you improve your website’s performance over that of your competitors.

Gain true customer insight by utilising Experian’s data, marketing and credit services to apply a wide array of tools and techniques and create off-the-shelf and bespoke solutions that will deliver you with a measurable ROI. All supported by our expert consultants, statisticians and business analysts.

Ensure you always deliver personal, relevant and meaningful messages to your consumers using Experian’s insight and analysis and targeted email marketing tools to improve the customer experience, and performance of your online presence and email communications.

Plan retail marketing networks and sales territories, allocate media expenditure, set local sales targets and allocate resources with insight and confidence.

Automate and manage your customer application processes from end to end. Our application processing tools offer rapid, flexible decisioning and workflow which will maximise customer value while proactively managing risk and, potential bad debt.

Predict how applicants and consumers will behave in the future by turning data into powerful information to manage risk or to enhance your marketing strategy.